Anne Oeldorf-Hirsch
Associate Professor/Communication

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Attitudinal and behavioral correlates of algorithmic awareness among German and U.S. social media users.
Anne Oeldorf-hirsch, German Neubaum , (2023). Attitudinal and behavioral correlates of algorithmic awareness among German and U.S. social media users., Journal of Computer-Mediated Communication
Research Type: Journal Article
Who is targeting me? Privacy perceptions of and responses to commercial and political targeted advertising on social media
Yannic Meier, Anne Oeldorf-hirsch, Nicole Krämer , (2023). Who is targeting me? Privacy perceptions of and responses to commercial and political targeted advertising on social media, Journal of Advertising
Research Type: Journal Article
The influence of fact-checking is disputed!: The role of party identification in processing and sharing fact-checked social media posts
Michael P Boyle, Anne Oeldorf-hirsch, Alyssa Appelman, Mike Schmierbach , (2023). The influence of fact-checking is disputed!: The role of party identification in processing and sharing fact-checked social media posts, American Behavioral Scientist
Research Type: Journal Article
What Do We Know about Algorithmic Literacy? The Status Quo and a Research Agenda for a Growing Field
German Neubaum, Anne Oeldorf-Hirsch , (2023). What Do We Know about Algorithmic Literacy? The Status Quo and a Research Agenda for a Growing Field, New Media & Society
Research Type: Journal Article
Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
Yukyung Lee, Anne Oeldorf-hirsch, Louvins Pierre , (2022). Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making, Journal of Promotion Management
Research Type: Journal Article
Science Communication on Social Media: Examining Cross-Platform Behavioral Engagement
Rory P Mcgloin, Anne Oeldorf-hirsch, Emily Hamlin, Amanda Coletti , (2022). Science Communication on Social Media: Examining Cross-Platform Behavioral Engagement, The Journal of Social Media in Society
Research Type: Journal Article
Older adults and “the biggest lie on the Internet”: From ignoring social media policies to the privacy paradox
Anne Oeldorf-hirsch, Jonathan Obar , (2022). Older adults and “the biggest lie on the Internet”: From ignoring social media policies to the privacy paradox, International Journal of Communication
Research Type: Journal Article
What did they learn? Objective assessment tools show mixed effects of training on science communication behaviors
Robert L Wyss, Bob Capers, Anne Oeldorf-hirsch, Margaret A Rubega , (2022). What did they learn? Objective assessment tools show mixed effects of training on science communication behaviors, Frontiers in Communication: Science and Environmental Communication
Research Type: Journal Article
Attention! It’s the News. Cognitive load and News Posts on Facebook: An Eye-tracking Study.
Anne Oeldorf-Hirsch, Preeti Srinivasan, Gitte Joergensen , (2022). Attention! It’s the News. Cognitive load and News Posts on Facebook: An Eye-tracking Study., Journal of Communication Technology
Research Type: Journal Article
Green Advertising on Social Media: Brand authenticity mediates the effect of ad appeal on engagement
Ashley Brannan, Matthew Pittman, Anne Oeldorf-hirsch , (2021). Green Advertising on Social Media: Brand authenticity mediates the effect of ad appeal on engagement, Journal of Current Issues & Research in Advertising
Research Type: Journal Article
Mobile Mindfulness: Predictors of Mobile Screen Time Tracking
Ye Chen, Anne Oeldorf-hirsch , (2021). Mobile Mindfulness: Predictors of Mobile Screen Time Tracking, Computers in Human Behavior
Research Type: Journal Article
An unavoidable convenience: How post-Millennials engage with the news that finds them on social and mobile media
Anne Oeldorf-hirsch, Preeti Srinivasan , (2021). An unavoidable convenience: How post-Millennials engage with the news that finds them on social and mobile media, Journalism
Research Type: Journal Article
A click is worth a thousand words: Probing the predictors of utilizing click speech for online opinion expression
Tai-Yee Wu, Anne Oeldorf-hirsch, David Atkin , (2020). A click is worth a thousand words: Probing the predictors of utilizing click speech for online opinion expression, International Journal of Communication
Research Type: Journal Article
Assessment by audiences shows little effect of science communication training
Kevin Burgio, Margaret A Rubega, Anne Oeldorf-hirsch, Robert S Capers, Andrew M McDonald, Robert L Wyss , (2020). Assessment by audiences shows little effect of science communication training, Science Communication
Research Type: Journal Article
The ineffectiveness of fact-checking labels on news memes and articles
Anne Oeldorf-hirsch , (2020). The ineffectiveness of fact-checking labels on news memes and articles
Research Type: Journal Article
Who posted that story? Processing layered sources in Facebook news posts
Anne Oeldorf-hirsch, Christina DeVoss , (2019). Who posted that story? Processing layered sources in Facebook news posts, Journalism & Mass Communication Quarterly
Research Type: Journal Article
There is Something I Need to Tell You: Balancing Appropriateness and Efficiency in Modality Choice for Interpersonal Disclosures
Anne Oeldorf-hirsch, Kristine Nowak , (2018). There is Something I Need to Tell You: Balancing Appropriateness and Efficiency in Modality Choice for Interpersonal Disclosures, Communication Studies, vol. 69, iss. 2, pp. 125-144, Informa UK Limited
Research Type: Journal Article
The clickwrap: A political economic tool for manufacturing consent on social media
Jonathan Obar, Anne Oeldorf-hirsch , (2018). The clickwrap: A political economic tool for manufacturing consent on social media, Social Media + Society
Research Type: Journal Article
Count your calories and share them: Health benefits of sharing mHealth information on social networking sites
Anne Oeldorf-hirsch, John Christensen, Andrew C High , (2018). Count your calories and share them: Health benefits of sharing mHealth information on social networking sites, Health Communication
Research Type: Journal Article
Challenge accepted! Evaluating the personal and social network characteristics of individuals who participated in the ALS Ice Bucket Challenge
Anne Oeldorf-hirsch, Rory P Mcgloin , (2018). Challenge accepted! Evaluating the personal and social network characteristics of individuals who participated in the ALS Ice Bucket Challenge, The Journal of Social Media in Society
Research Type: Journal Article
The biggest lie on the Internet: Ignoring the privacy policies and terms of service policies of social networking services
Anne Oeldorf-hirsch, Jonathan Obar , (2018). The biggest lie on the Internet: Ignoring the privacy policies and terms of service policies of social networking services, Information Communication and Society
Research Type: Journal Article
Examining Twitter content of state emergency management during Hurricane Joaquin
Adam Rainear, Christina DeVoss, Kenneth Lachlan, Anne Oeldorf-hirsch , (2018). Examining Twitter content of state emergency management during Hurricane Joaquin, Communication Research Reports
Research Type: Journal Article
Identifying the predictors of participation in Facebook pictivism campaigns
Rory P Mcgloin, Anne Oeldorf-hirsch , (2017). Identifying the predictors of participation in Facebook pictivism campaigns, Social Media + Society
Research Type: Journal Article
Your post is embarrassing me: Face threats, identity, and the audience on Facebook
Jeremy Birnholtz, Anne Oeldorf-hirsch, Jeff Hancock , (2017). Your post is embarrassing me: Face threats, identity, and the audience on Facebook, Computers in Human Behavior
Research Type: Journal Article
The role of engagement in learning from active and incidental news exposure on social media
Anne Oeldorf-hirsch , (2017). The role of engagement in learning from active and incidental news exposure on social media, Mass Communication and Society
Research Type: Journal Article
Social and technological motivations for online photo sharing
Anne Oeldorf-hirsch, S. Shyam Sundar , (2016). Social and technological motivations for online photo sharing, Journal of Broadcasting and Electronic Media
Research Type: Journal Article
Posting, commenting, and tagging: Effects of sharing news stories on Facebook
S. Shyam Sundar, Anne Oeldorf-hirsch , (2015). Posting, commenting, and tagging: Effects of sharing news stories on Facebook, Computers in Human Behavior
Research Type: Journal Article
Misery rarely gets company: The influence of emotional bandwidth on supportive communication on Facebook
Andrew C High, Anne Oeldorf-hirsch, Saraswathi Bellur , (2014). Misery rarely gets company: The influence of emotional bandwidth on supportive communication on Facebook, vol. 34, pp. 79-88, Computers in Human Behavior
Research Type: Journal Article
Modeling the impact of Twitter on influenza epidemics
Anne Oeldorf-hirsch, Rong Libing, Kasia Pawalek , (2014). Modeling the impact of Twitter on influenza epidemics, Mathematical Biosciences & Engineering
Research Type: Journal Article
The effects of “friend” characteristics on evaluations of an activist group in a social networking context
Andrew Kegerise, Erin Ash, Mike Schmierbach, Qian Xu, Anne Oeldorf-hirsch, Saraswathi Bellur , (2012). The effects of “friend” characteristics on evaluations of an activist group in a social networking context, Mass Communication and Society, 1520-5436
Research Type: Journal Article
A little bird told me, so I didn’t believe it: Twitter, credibility, and issue perceptions
Mike Schmierbach, Anne Oeldorf-hirsch , (2012). A little bird told me, so I didn’t believe it: Twitter, credibility, and issue perceptions, Communication Quarterly, 0146-3373
Research Type: Journal Article
Daniel Miller, Tales from Facebook
Anne Oeldorf-hirsch , (2012). Daniel Miller, Tales from Facebook, International Sociology, vol. 27, iss. 5, pp. 677–679, International Sociology, 0268580912452
Research Type: Journal Article
Electronic friend or virtual foe: Exploring the role of competitive and cooperative multiplayer video game modes in fostering enjoyment
Mike Schmierbach, Qian Xu, Frank E. Dardis, Anne Oeldorf-hirsch , (2012). Electronic friend or virtual foe: Exploring the role of competitive and cooperative multiplayer video game modes in fostering enjoyment, Media Psychology, 1521-3269
Research Type: Journal Article
In the snap of a moment! Self-disclosure, maintenance expectations, entrapment and relationship satisfaction on Snapchat
Anne Oeldorf-hirsch, Preeti Srinivasan In the snap of a moment! Self-disclosure, maintenance expectations, entrapment and relationship satisfaction on Snapchat, Mobile Media & Communication
Research Type: Journal Article
Think Global, Act Local: News Exposure and Political Participation on Social Media
Mark A Hamilton, James DiCairano, Anne Oeldorf-hirsch Think Global, Act Local: News Exposure and Political Participation on Social Media, Mass Communication and Society
Research Type: Journal Article