Carolyn A. Lin
Professor/Communication
Storrs Mansfield
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Scholarly Contributions
54 Scholarly Contributions
Effects of Third-Party Endorsements on Information Strength and Purchase Intent: Information Relevancy vs. Product Communication Form
2006
Research Type: Poster/Presentation
Effects of the Korean Wave images on viewing gratifications, cultural identity and social network activities among Asian American college students
2014
Research Type: Poster/Presentation
Ethnicity, the digital divide and uses of the Internet for health information.
2015
Research Type: Journal Article
Evaluating the validity of online social capital measures among Chinese social media users
2012
Research Type: Poster/Presentation
Examining the impact of antecedent variables on photo messaging use
2013
Research Type: Poster/Presentation
Exploring the Effects of Anti-Smoking Ads on Optimistic Bias and Cessation Intent
2013
Research Type: Poster/Presentation
Health Cognition and Information-Seeking Behavior: The Case of the H1N1 Influenza Paper presented at the annual meeting of the Association for International Communication
2012
Research Type: Poster/Presentation
International Advertising Strategies in the Digital Information Age
2012
Research Type: Poster/Presentation
Keep Calm and Party on: Assessing College Effects and Student Drinking Frequency
2018
Research Type: Poster/Presentation
Latino and Asian protagonists and antagonists in popular media: Reflecting a global need for media literacy on race, ethnicity, gender
2012
Research Type: Poster/Presentation
Mobile advertising theory and methodology in the digital information age
2012
Research Type: Poster/Presentation
Online behavioral screener with tailored obesity prevention messages: Application to a pediatric clinical setting.
2021
Research Type: Journal Article
Pediatric Adapted Liking Survey (PALS) with Tailored Nutrition Education Messages: Application to a Middle School Setting
Research Type: Journal Article
Pervasively Offside: An examination of sexism, stereotypes and sportscaster credibility
2017
Research Type: Journal Article
Reducing adverse self-medication behaviors in older adults with hypertension: results of an e-health clinical efficacy trial
2011
Research Type: Journal Article