Marketing
Danielle Jayne Brick
Assistant Professor/Marketing

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Scholarly Contributions

6 Scholarly Contributions

6
Journal Articles
Avoiding Attractive Alternatives: A Brand Relationship Maintenance Strategy
Danielle Brick
Research Type: Journal Article
Beyond Persuasion: Developing a Framework of Communication in Dyadic Decision-Making
Holly Howe, Kelley Wight, Danielle Brick, Gavan Fitzsimons
Research Type: Journal Article
Brands I Don't Know Won't Hurt Me: Novel brands, instrumentality, and choice
Danielle Brick, Jessica Gamlin
Research Type: Journal Article
Consumer Healthcare Journeys: Marketing Insights for an Unwanted Customer Journey
Veronica Thomas, Danielle Brick, Ronald Hill
Research Type: Journal Article
Consumer Secrecy: A Conceptual Framework for Advancing the Field
Danielle Brick, Veronica Thomas, Kelley Wight
Research Type: Journal Article
Sharing Consumer Decisions with Close Others Leads to Better Outcomes
Gavan Fitzsimons, Tanya Chartrand, Lingrui Zhou, Danielle Brick
Research Type: Journal Article