Marketing
Education
Higher Education
Debanjan Mitra
Professor/Marketing
debanjan.mitra@uconn.edu
Storrs Mansfield
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Scholarly Contributions
10 Scholarly Contributions
"Lost and Found" on Wall Street: Marketing Information and its Importance to Investors
Research Type: Journal Article
A Technology- and Needs-Based Theory of Radical Innovations’ Antecedents
Research Type: Other Scholarly Work
Anger Keeps Going: Emotional Content’s Impact on the Incidence and Duration of Virality
Research Type: Other Scholarly Work
Do “Customers” Perceive Student Cohort Diversity’s Educational Benefit?Large-Scale Evidence from MBA Cohorts in 141 Business Schools over 30 years
Research Type: Other Scholarly Work
Does Consumers’ Expectation of an Economy Drive their Satisfaction with its Offerings? Evidence, Theory, and Empirical Tests
Research Type: Other Scholarly Work
Human-Capital Value of Racial Diversity in MBA Education Cohorts
Research Type: Journal Article
Marketing Information in Unstructured News Text and its Informativeness
Research Type: Other Scholarly Work
Mitra, Debanjan and Joseph Johnson, “Brand Hazard: A Customer Based Analytic of a Brand’s Prospect”.
Research Type: Journal Article
Racial Diversity in Higher Education Yields Measurable Economic Benefits: Marketplace Evidence for U.S. Supreme Court Consideration
Research Type: Other Scholarly Work
Resisting Pulling the Plug: The Role of CEO Regulatory Focus in Store Closings in the U.S. Retail Industry
Research Type: Conference Proceedings