Marketing
Girish N. Punj
Professor/

Are you Girish N. Punj?

How to update your information.
Grants

6 Grants

A model of the relationship between consumer characteristics and amount paid for online content: The moderating influence of willingness to pay
Sponsor: School of Business Summer Research Award
Authors: Girish N Punj
Funding: $10,000
2013-06-06 - 2013-08-31
Effect of Ad Skepticism on Brand Attitude Change in Celebrity Advertising: An Empirical Test of Two Alternative Explanations
Sponsor: School of Business Summer Research Award
Authors: Girish N Punj
Funding: $6,520
2012-05-25 - 2012-08-31
Do Consumers who post Online Product Reviews have the Knowledge and Expertise to do so? A Model of the Relationship between Product Research and Review Posting Behavior
Sponsor: School of Business Summer Research Award
Authors: Girish N Punj
Funding: $8,500
2011-05-31 - 2011-08-31
A Cost-Benefit Model for Understanding Broadband Adoption Rates among Lower Income Consumers
Sponsor: School of Business Summer Research Award
Authors: Girish N Punj
Funding: $10,000
2010-07-01 - 2011-06-30
Effect of Income on Competing Online Decision-Making Goals: Saving Time versus Saving MoneyMONEY?
Sponsor: School of Business Summer Research Award
Authors: Girish N Punj
Funding: $10,000
2009-07-01 - 2010-06-30
Do Consumers Make Smarter Purchase Decisions When Shopping Online?
Sponsor: School of Business Summer Research Award
Authors: Girish N Punj
Funding: $10,000
2008-07-01 - 2009-06-30