Marketing
Hongju Liu
Associate Professor/

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Scholarly Contributions

6 Scholarly Contributions

6
Journal Articles
Advertising Spillovers: Drug Detailing in Combination Therapy
Hongju Liu, Qiang Liu, Pradeep K. Chintagunta
Research Type: Journal Article
An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications
Qiang Liu, Hongju Liu, Sachin Gupta, Sriram Venkataraman
Research Type: Journal Article
Competition and the Value Implications of Customer Relationship Management Systems
Xin Xu, Hongju Liu, Alfred Liu
Research Type: Journal Article
Demand Uncertainty, Dynamic Learning and Exit in Competitive Markets
Qiaowei Shen, Hongju Liu
Research Type: Journal Article
Does the Social Value of a Brand Matter? An Empirical Investigation of the Impact of Brand Social Engagement on Firm Financial Performance
Shan Lin, William Ross, Hongju Liu
Research Type: Journal Article
Wireless Carriers’ Exclusive Handset Arrangements: An Empirical Look at the iPhone
Ting Zhu, Hongju Liu, Pradeep K. Chintagunta
Research Type: Journal Article