Jing Peng
Associate Professor/Operations and Info Management

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Scholarly Contributions

52 Scholarly Contributions

27
Poster/Presentations
20
Journal Articles
5
Conference Proceedings
A Novel Approach to the Multi-Source Attribution Problem
2018
Raghuram Iyengar, Jing Peng
Research Type: Poster/Presentation

Role of Communication in Online Platforms
2018
Gordon Burtch, Jing Peng, Yili Hong, Nina Huang
Research Type: Poster/Presentation

Online Diaries and Risk Products
2018
Xue Bai, Jing Peng, Hongfei Li, Gang Wang
Research Type: Poster/Presentation

Pre-Contract Communication and Hiring Outcomes in Online Labor Markets
2018
Yili Hong, Nina Huang, Gordon Burtch, Jing Peng
Research Type: Poster/Presentation

The Impact of Platform Owner's Entry on Third-Party Stores
2018
Liping Xu, Shu He, Jing Peng, James Dai, Jianbin Li
Research Type: Poster/Presentation

Gender Differences in Job Preferences
2018
Bin Gu, Yili Hong, Jing Peng, Chen Liang
Research Type: Poster/Presentation

Do You Have Time for a Quick Chat? Direct Messaging System Usage and Hiring Outcomes in Online Labor Markets
2018
Jing Peng, Yili Hong, Nina Huang, Gordon Burtch
Research Type: Poster/Presentation

Pipes versus Prisms: Direct Messaging System and Hiring Outcomes in Online Labor Markets
2018
Nina Huang, Gordon Burth, Jing Peng, Yili Hong
Research Type: Poster/Presentation

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment
2017
Jing Peng, Christophe Van den Bulte
Research Type: Poster/Presentation

A Random Walk Model for Item Recommendation in Social Tagging Systems
2013
Daniel Zeng, Ahmed Abbasi, Zhu Zhang, Xiaolong Zheng, Jing Peng
Research Type: Journal Article

Latent Subject-centered Modeling of Collaborative Tagging: An Application in Social Search
2011
Daniel Zeng, Zan Huang, Jing Peng
Research Type: Journal Article

How to Better Target and Incent Paid Endorsers in Social Advertising Campaigns: A Field Experiment
Christophe Van den Bulte, Jing Peng
Research Type: Conference Proceedings

Collaborative Filtering in Social Tagging Systems Based on Joint Item-Tag Recommendations
Fei-Yue Wang, Jing Peng, Huiming Zhao, Daniel Zeng
Research Type: Conference Proceedings

Gender Wage Gap in Online Gig Economy and Gender Differences in Job Preferences
Jing Peng, Chen Liang, Yili Hong, Bin Gu
Research Type: Conference Proceedings

Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship
Ashish Agarwal, Raghuram Iyengar, Kartik Hosanagar, Jing Peng
Research Type: Conference Proceedings

The Impact of Platform Owner’s Entry on Third-Party Stores
Jing Peng, Shu He, Jianbin Dai, Liping Xu
Research Type: Journal Article

Social Media and Intangible Asset Valuation: Evidence from Mergers and Acquisitions
Jing Peng, Jacky Chau
Research Type: Journal Article

Impact of Refund Policy on Sales of Paid Information Services: The Moderating Role of Product Characteristics
Huiyan Chen, Jing Peng, Ramesh Shankar, Hongfei Li
Research Type: Journal Article

Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum
Jing Peng, Christophe Van den Bulte
Research Type: Journal Article

Attribution Based on Characteristics of Sources: A Comparison of Rule-Based and Data-Driven Models
Raghuram Iyengar, Jing Peng
Research Type: Journal Article