Marketing
Jing Peng
Associate Professor/Operations and Info Management

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Scholarly Contributions

17 Scholarly Contributions

17
Journal Articles
Identification of Causal Mechanisms from Randomized Experiments: A Framework for Endogenous Mediation Analysis
Jing Peng
Research Type: Journal Article
The Good, the Bad, and the Social Media: Financial Implications of Social Media Reactions to Firm-Related News
Julie Zhang, Jing Peng, Ram Gopal
Research Type: Journal Article
Machine Learning for Causal Inference: Is a Nonlinear First Stage Really Forbidden in 2SLS?
Jing Peng
Research Type: Journal Article
The Impact of Process- Versus Outcome-Oriented Reviews on the Sales of Healthcare Services
Xue Bai, Hongfei Li, Gang Wang, Jing Peng
Research Type: Journal Article
Impact of Medical AI on Drug Purchases
Chen Liang, Mengchen Guan, Tong Shen, Jianbin Li, Jing Peng
Research Type: Journal Article
Team Purchase as a Marketing Strategy
Mengcheng Guan, Jianbin Li, Jing Peng, Huiyan Chen
Research Type: Journal Article
On the Differences Between View-Based and Purchase-Based Recommender Systems
Jing Peng, Chen Liang
Research Type: Journal Article
Social Media and Intangible Asset Valuation: Evidence from Mergers and Acquisitions
Jing Peng, Jacky Chau
Research Type: Journal Article
Just DM Me (Politely): Direct Messaging, Politeness, and Hiring Outcomes in Online Labor Markets
Yili Hong, Nina Huang, Gordon Burtch, Jing Peng
Research Type: Journal Article
When More Can Be Less: The Effect of Add-on Insurance on the Consumption of Professional Services
Jing Peng, Hongfei Li, Jan Stallaert, Xinxin Li
Research Type: Journal Article
The Impact of Platform Owner’s Entry on Third-Party Stores
Shu He, Jianbin Dai, Liping Xu, Jing Peng
Research Type: Journal Article
The Hidden Costs and Benefits of Monitoring in the Gig Economy
Yili Hong, Chen Liang, Bin Gu, Jing Peng
Research Type: Journal Article
Attribution Based on Characteristics of Sources: A Comparison of Rule-Based and Data-Driven Models
Raghuram Iyengar, Jing Peng
Research Type: Journal Article
Impact of Refund Policy on Sales of Paid Information Services: The Moderating Role of Product Characteristics
Hongfei Li, Ramesh Shankar, Huiyan Chen, Jing Peng
Research Type: Journal Article
How does Enabling Product Returns Affect the Sales of Paid Knowledge-sharing Services?
Jing Peng, Ramesh Shankar, Huiyan Chen, Hongfei Li
Research Type: Journal Article
Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum
Christophe Van den Bulte, Jing Peng
Research Type: Journal Article
The Value of Teamwork: Evidence from Crowdsourcing Contests
Huiyan Chen, Jan Stallaert, Sulin Ba, Jing Peng
Research Type: Journal Article