Marketing
Kelly Herd
Associate Professor/Marketing

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Scholarly Contributions

11 Scholarly Contributions

11
Journal Articles
Brand Hubris
Kelly Herd, Yulity Strizhakova, Robin A. Coulter, Sampoorna Nandi
Research Type: Journal Article
Focusing on Histories of Unintentional Outcomes Increases Ideation
Kelly Herd, Taly Reich, Alexander Fulmer
Research Type: Journal Article
How Beautiful Products Motivate Consumer Performance
Page Moreau, Kelly Herd
Research Type: Journal Article
Mitigating Consumer Embarrassment
Nilufer Aydınoğlu, Aradhna Krishna, Kelly Herd
Research Type: Journal Article
Nostalgia Marketing and Innovation Adoption
Kelly Herd
Research Type: Journal Article
Self-Expression in Creative Endeavors: The Surprising Benefits of a Small Toolbox
Kelly Herd, Page Moreau
Research Type: Journal Article
The Creative Touch: The Role of Haptics on Creativity
Heeryung Kim, Kelly Herd, Shanker Krishnan, Robert Potter
Research Type: Journal Article
The Influence of Creative Thinking on Consumer Embarrassment
Kelly Herd, Kristen Ferguson, Alexander Fulmer
Research Type: Journal Article
The impact of smartphones on donation behavior
Stefan Hock, Kelly Herd
Research Type: Journal Article
The impact of social distancing on creativity
Kelly Herd, Kristen Ferguson
Research Type: Journal Article
Towards a Goal-based Paradigm of Contagion
Tae Woo Kim, Kelly Herd, Adam Duhachek
Research Type: Journal Article