Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
More Rational or More Emotional than Others? Lay Beliefs about Decision-Making Strategies
2021
Nicholas H Lurie, Noah VanBergen, Zoey Chen
Research Type: Journal Article

Using Technology to Persuade: Visual Representation Technologies and Consensus Seeking in Virtual Teams
2019
Nicholas Lurie, Chi-Hung Peng, Sandra Slaughter
Research Type: Journal Article

Creation and Consumption of Mobile Word of Mouth: How are Mobile Reviews Different?
2019
Nicholas Lurie, Hongju Liu, Sam Ransbotham
Research Type: Journal Article

More than Aesthetic: Visual Boundaries and Perceived Variety
2019
Na Wen, Nicholas Lurie
Research Type: Journal Article

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
2018
Na Wen, Nicholas Lurie
Research Type: Journal Article

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

Gamification and Mobile Marketing Effectiveness
2016
Charles F Hofacker, Puneet Manchanda, Jeff Donaldson, Nicholas Lurie, Ko De Ruyter
Research Type: Journal Article

Simple Decision Aids and Consumer Decision Making
2014
Nicholas Lurie, Na Wen
Research Type: Journal Article

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
2013
Nicholas Lurie, Zoey Chen
Research Type: Journal Article

Network characteristics and the value of collaborative user-generated content
2012
Sam Ransbotham, Nicholas Lurie, Gerald C Kane
Research Type: Journal Article

Decision Quality Measures in Recommendation Agents Research
2011
Bruce Cooil, Lerzan Aksoy, Nicholas Lurie
Research Type: Journal Article

Is timely information always better? The effect of feedback frequency on decision making
2009
Jayashankar M Swaminathan, Nicholas Lurie
Research Type: Journal Article

Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods
2009
Peng Huang, Sabyasachi Mitra, Nicholas Lurie
Research Type: Journal Article

Interactive Restructuring: Implications for Decision Processes and Outcomes
2009
Doe-Hyun Song, Na Wen, Nicholas Lurie
Research Type: Journal Article

Putting one-to-one marketing to work: Personalization, customization, and choice
2008
James D Hess, Neeraj Arora, Raghuram Iyengar, Xavier Dreze, Bing Jing, V Kumar, Anindya Ghose, Yogesh Joshi, Scott Neslin, Nicholas Lurie
Research Type: Journal Article

Listening to strangers: whose responses are valuable, how valuable are they, and why?
2008
Deborah J MacInnis, Allen M Weiss, Nicholas Lurie
Research Type: Journal Article

No Longer a Tax Haven? The Impact of Taxes on Internet Purchase Behavior
2008
Peng Huang, Nicholas Lurie
Research Type: Journal Article

Visual representation: Implications for decision making
2007
Nicholas Lurie, Charlotte H Mason
Research Type: Journal Article

New Books in Review
2006
Sandeep Krishnamurthy, Stephanie Noble, Naveen Donthu, Meryl P Gardner, Nicholas Lurie
Research Type: Journal Article

Determinants of the Perceived Value of Information in Information Search Contexts
2006
Deborah J MacInnis, Nicholas Lurie, Allen M Weiss
Research Type: Journal Article