Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
Creation and Consumption of Mobile Word-of Mouth: How are Mobile Reviews Different?
2017
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation

What’s in a Line? Visual Boundaries and Consumer Decision Making
2017
Nicholas Lurie, Na Wen
Research Type: Poster/Presentation

Write and Write Alike: How Personality Affects the Value of Word of Mouth
2015
Nicholas Lurie, Zahra Tohidinia
Research Type: Poster/Presentation

Why Your Next Project Should Use Automated Textual Analysis
2015
Nicholas Lurie, Jonah Berger, Grant Packard
Research Type: Poster/Presentation

Research Insights
2015
Nicholas Lurie
Research Type: Poster/Presentation

140 Characters or Less: How Fluency Impacts User Engagement in Social Media
2015
Andrew Stephen, Nicholas Lurie, David Weiner
Research Type: Poster/Presentation

Marketing Insights from Mobile Gaming
2015
Nicholas Lurie
Research Type: Poster/Presentation

Path to Successful Digital Marketing Strategies
2015
Nicholas Lurie, Zheyin (jane) Gu
Research Type: Poster/Presentation

Going Mobile: Characteristics and Perceived Value of Mobile Word of Mouth
2014
Hongju Liu, Sam Ransbotham, Nicholas Lurie
Research Type: Poster/Presentation

The Content and Impact of Mobile vs. Desktop Reviews
2013
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation