Nicholas H. Lurie
Professor & Director/Marketing
Storrs Mansfield
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Scholarly Contributions
54 Scholarly Contributions
Price-matching guarantees and consumer evaluations of price information
2005
Research Type: Journal Article
Combating obesity in the courts: Will lawsuits against McDonald’s work?
2005
Research Type: Journal Article
Price-matching guarantees as signals of low store prices: survey and experimental evidence
2004
Research Type: Journal Article
It could happen to me: Risk estimates and the positivity/negativity bias
2004
Research Type: Journal Article
Decision Making in Information-Rich Environments: The Role of Information Structure
2004
Research Type: Journal Article
Reasoning about online and offline service experiences: the role of domain-specificity in the formation of service expectations
2003
Research Type: Journal Article
Reasoning about online and offline service experiences: the role of domain-specificity
2002
Research Type: Journal Article
Decision making in information-rich environments: The role of information structure
2002
Research Type: Journal Article
A consumer perspective on price-matching policies: Effect on price perceptions and search behavior
2001
Research Type: Journal Article
Price-Matching Refunds and Consumer Price Perceptions: Effect on Store Price Image and Processing of Price Information
2001
Research Type: Journal Article
Using Bits to Get Bites: Perspectives on Measuring Information in Electronic Environments
2000
Research Type: Journal Article
Using Followers to Spread Word-of-Mouth in Social Media Networks: Social Affirmation, Dyadic Embeddedness, and Influencer-Follower Seeding Strategies
Research Type: Journal Article
Roles, Incentives, and User-Generated Contributions in Online Communities
Research Type: Journal Article