Philip Conrad Dwire
Asst Prof In Res & Director/Digital Media Design

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Scholarly Contributions

40 Scholarly Contributions

40
Artistic and Professional Performancess
Brand refresh, guidelines + campaign for American Eagle Federal Credit Union
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Child Health & Development Institute (CHDI) website content and messaging development
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Connecticut Children’s LGBTQ+ Mental Health “Beaqen” portal brand naming and identity.
2024
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Employee recruitment and retention messaging/campaign for Morris Group
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Hospital for Special Care (HFSC) campaign, advertising and copy
2024
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Human Resources Campaign for Launch of InsideESPN
2018
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

LGE Credit Union (Greater Atlanta) Brand Strategy, Commercial Concepting, Video Scripting and Development, Celebrity Influencer Campaigns (Dansby Swanson, MLB Infielder, Atlanta Braves) + Integration
2020
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

LGE Credit Union (Greater Atlanta) Rebranding for Econocheck, yLGE, Lenders Protection, High Rewards Checking, Credit Cards, and Sparkfly Product Lines
2021
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Post-consumer recycled rDPET and Safe-T-Fresh product refresh campaigns for Inline Plastics
2019
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Pro Bono Research, Brand Strategy and Design for Discovering Amistad (non-profit)
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Pro bono brand research, strategy and design for Leadership Greater Hartford rebrand
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Pro bono strategy and design work for Kid-U-Not (LODF) partnership
2024
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging for Leadership Greater Hartford (non-profit)
2022
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging for Life Impact Project (non-profit)
2022
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging, and Campaign Development for American Eagle Federal Credit Union (AEFCU)
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging, and Campaign Development for Hoffman Auto Group
2022
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

U.S. go-to-market strategy and U.S.-facing website content for Pharmanutra (Italian pharma/ nutraceuticals company) across three product lines: Sideral, Cetilar, Apportal
2023
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

WECU digital campaigns (OOH, Display, Digital, Direct Mail) for CD, Commercial Loan, Debt Consolidation, Home Equity Master Line, Mortgage, Checking, WECU Lux Signature Card programs
2022
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

WECU digital campaigns (OOH, Display, Digital, Direct Mail) for Cash Management, HELOC, Mortgage, Vehicle Refi campaigns)
2021
Philip Conrad Dwire
Research Type: Artistic and Professional Performances

WECU digital campaigns (OOH, Display, Digital, Direct Mail) for Diversity Loan Program, Auto Refi, and Personal Loans
2021
Philip Conrad Dwire
Research Type: Artistic and Professional Performances