Philip Conrad Dwire
Asst Prof In Res & Director/Digital Media Design

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Scholarly Contributions

40 Scholarly Contributions

Brand Strategy and Go-To-Market Campaign for Dog Almighty Elixirs
2021
Research Type: Artistic and Professional Performances

Brand Strategy and Identity Redesign for Premier Anesthesia
2021
Research Type: Artistic and Professional Performances

LGE Credit Union (Greater Atlanta) Rebranding for Econocheck, yLGE, Lenders Protection, High Rewards Checking, Credit Cards, and Sparkfly Product Lines
2021
Research Type: Artistic and Professional Performances

WECU digital campaigns (OOH, Display, Digital, Direct Mail) for CD, Commercial Loan, Debt Consolidation, Home Equity Master Line, Mortgage, Checking, WECU Lux Signature Card programs
2022
Research Type: Artistic and Professional Performances

Brand Strategy, Name, and Messaging for Jackson Therapy Partners
2022
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging for Leadership Greater Hartford (non-profit)
2022
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging for Life Impact Project (non-profit)
2022
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging, and Campaign Development for Hoffman Auto Group
2022
Research Type: Artistic and Professional Performances

Brand Strategy and Campaign Development for The Somerset (Turks & Caicos)
2022
Research Type: Artistic and Professional Performances

Pro Bono Research, Brand Strategy and Design for Discovering Amistad (non-profit)
2023
Research Type: Artistic and Professional Performances

Research, Brand Strategy, Messaging, and Campaign Development for American Eagle Federal Credit Union (AEFCU)
2023
Research Type: Artistic and Professional Performances

Brand messaging/brand anthem video for Hoffman Auto Group
2023
Research Type: Artistic and Professional Performances

Child Health & Development Institute (CHDI) website content and messaging development
2023
Research Type: Artistic and Professional Performances

Pro bono brand research, strategy and design for Leadership Greater Hartford rebrand
2023
Research Type: Artistic and Professional Performances

U.S. go-to-market strategy and U.S.-facing website content for Pharmanutra (Italian pharma/ nutraceuticals company) across three product lines: Sideral, Cetilar, Apportal
2023
Research Type: Artistic and Professional Performances

Employee recruitment and retention messaging/campaign for Morris Group
2023
Research Type: Artistic and Professional Performances

Brand refresh, guidelines + campaign for American Eagle Federal Credit Union
2023
Research Type: Artistic and Professional Performances

Pro bono strategy and design work for Kid-U-Not (LODF) partnership
2024
Research Type: Artistic and Professional Performances

Hospital for Special Care (HFSC) campaign, advertising and copy
2024
Research Type: Artistic and Professional Performances

Connecticut Children’s LGBTQ+ Mental Health “Beaqen” portal brand naming and identity.
2024
Research Type: Artistic and Professional Performances