Ramesh Shankar
Associate Professor/Operations and Info Management

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Scholarly Contributions

48 Scholarly Contributions

34
Journal Articles
11
Poster/Presentations
3
Books
To Theme or Not To Theme: Can Theme Strength be the Music Industry's "Killer App"? (under 2nd review)
Sudip Bhattacharjee, Ram D. Gopal, James Marsden, Ramesh Shankar
Research Type: Journal Article

International
An Empirical Analysis of Consumer-Unfriendly E-Commerce Terms of Service Agreements: Implications for Customer Satisfaction and Business Survival
James Marsden, Aindrila Chakraborty, Ramesh Shankar
Research Type: Journal Article

Re-Tuning the Music Industry to Attain Business Resonance
Ramesh Shankar, Sudip Bhattacharjee, James Marsden, Ram D. Gopal
Research Type: Journal Article

Consumer Guilt and Sustainable Choice: Environmental Impact of Durable Goods Innovation
Karunakaran Sudhir, Yuan Jin, Ramesh Shankar
Research Type: Journal Article

Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Joseph Pancras, Kunter Gunasti, Lei Wang, Ram D. Gopal, Ramesh Shankar
Research Type: Journal Article

Impact of AI on Online Knowledge Sharing
Ramesh Shankar, Jaeung Sim
Research Type: Journal Article

Search and Content Channel Interaction in Online Keyword-Based Advertising
Ramesh Shankar, Xinxin Li, Ram D. Gopal
Research Type: Journal Article

Forecasting venue popularity on location-based services using interpretable machine learning
Lei Wang, Ram D. Gopal, Ramesh Shankar, Joseph Pancras
Research Type: Journal Article