Sociology
Susan Spiggle
Associate Professor/
Susan.Spiggle@uconn.edu
Storrs Mansfield
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Scholarly Contributions
8 Scholarly Contributions
People, Places, Prizes, and Prices: Ellen Emmet Rand
Research Type: Book Chapter
Brand Extensions and Authenticity
Research Type: Journal Article
The Creation of Value in Contmporary Art
Research Type: Journal Article
Developing Strategies for Community-Based Medication Management Services in Value-based Health Plans
Research Type: Journal Article
More Than Fit: Brand Extension Authenticity
Research Type: Journal Article
Brand Iconocity: Construct and Measurement
Research Type: Journal Article
Brand Iconicity: Construct Development and Measurement
Research Type: Journal Article
The Authenticity of Brand Extensions: A Complementary Construct to Fit
Research Type: Conference Proceedings