Weining Bao
Assistant Professor/Marketing

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Scholarly Contributions

16 Scholarly Contributions

9
Journal Articles
7
Poster/Presentations
Donation by disaster-afflicted firm and change in firm value: Self-protection and reputation-building perspectives
2024
Weining Bao, Kai-Yu Hsieh, Ping Xiao
Research Type: Journal Article

Educational Inequality and Reservation Policy in Developing Markets
2024
Weining Bao, Jian Ni, Shubhranshu Singh
Research Type: Journal Article

The Effects of Information Nudges on Consumer Usage of Digital Services under Three-Part Tariffs
2022
Weining Bao, Anandhi Bharadwaj, Yuanyuan Chen, Ping Xiao
Research Type: Journal Article

Informal Lending in Emerging Markets
2018
Shubhranshu Singh, Jian Ni, Weining Bao
Research Type: Journal Article

Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance
2017
Weining Bao, Jian Ni
Research Type: Journal Article

Privacy Risk and Competitive Data Protection Investment with Behavior-Based Pricing
Yuxin Chen, Ping Xiao, Weining Bao
Research Type: Journal Article

Microentrepreneur Skill Training in Developing Markets
Weining Bao, Shubhranshu Singh
Research Type: Journal Article

Emotion Waves: Using Live Comments to Predict Web-Show Viewership
Zheyin (jane) Gu, Hongfu Liu, Yue Han, Weining Bao
Research Type: Journal Article

University Entrance Examination Preparation Services: The Good, The Bad and The Ugly
James Dearden, Weining Bao
Research Type: Journal Article