Yung-chin A. Tung
Associate Professor/Operations and Info Management

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Scholarly Contributions

25 Scholarly Contributions

18
Journal Articles
4
Conference Proceedings
3
Poster/Presentations
Effective Selling Strategies for Online Auctions on eBay: A Comprehensive Approach with CART Model
2019
Yung-Chin Alex Tung, Paulo Goes, Yanbin Tu
Research Type: Journal Article

Online Auction Segmentation and Effective Selling Strategy: Trust and Information Asymmetry Perspectives
2017
Yung-Chin Alex Tung, Yanbin Tu, Paulo Goes
Research Type: Journal Article

Seller Heterogeneity in Electronic Marketplaces: An Empirical Study between New and Experienced Sellers in eBay
2013
Yanbin Tu, Yung-Chin Alex Tung, Paulo Goes
Research Type: Journal Article

A STUDY OF SOFTWARE PRODUCT SAMPLING
2012
Yung-Chin Alex Tung, Min Lu, Yanbin Tu
Research Type: Journal Article

Online Auctions Hidden Metrics
2009
Yung-Chin Alex Tung, Y. Tu, Paulo B. Goes
Research Type: Journal Article

International
Managing Risks in Multiple Online Auctions: An Options Approach
2005
Andrew B. Whinston, Yung-Chin Alex Tung, Ram D. Gopal, Steve Thompson
Research Type: Journal Article

International
Author Experiences with the IS Journal Review Process
2004
Yung-Chin Alex Tung, Sudip Bhattacharjee, Bhavik Pathak
Research Type: Journal Article

International
Author Experience with the IS Journal Review Process
2004
Yung-Chin Alex Tung, Sudip Bhattacharjee
Research Type: Journal Article

International
Recognizing Patterns from Telematics Data: An Application in Transportation
Sudip Bhattacharjee, Yung-Chin Alex Tung
Research Type: Journal Article

Efficiency Considerations in Online Auction Markets
A. B. Whinston, Ram D. Gopal, Yung-Chin Alex Tung
Research Type: Journal Article

International
The effect of electronic word-of-mouth communication via social networking websites: An exploratory study
Yung-Chin Alex Tung, Chih-Ping Chen
Research Type: Journal Article

A Study of Opinion Leaders in Green Consumption in Taiwan Using the Theory of Reasoned Action (TRA)
Chih-Ping Chen, Yung-Chin Alex Tung, Yanbin Tu
Research Type: Journal Article

Understanding Uses and Gratific​​​​ations in the Adoption of Mobile Games
Yung-Chin Alex Tung, Chih-Ping Chen
Research Type: Journal Article

Empty Trailer Backhaul Brokering: Enhancing Revenue and Environmental Sustainability
Sudip Bhattacharjee, Yung-Chin Alex Tung
Research Type: Journal Article

International
Analysis of Online Group Buying: Insights from Taiwan
Yanbin Tu, Yung-Chin Alex Tung, Chih-Ping Chen
Research Type: Journal Article

The Future of Cryptocurrency
Yung-Chin Alex Tung
Research Type: Journal Article

A Path Analysis of Online Group Buying - Insights from Taiwan
Chih-Ping Chen, Yung-Chin Alex Tung, Yanbin Tu
Research Type: Journal Article

Analysis of the Impact of Shipping and Handling Fees in Online Auctions
Yung-Chin Alex Tung
Research Type: Journal Article