Marketing
International Business
Christina Kan
Associate Professor/Marketing

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Scholarly Contributions

6 Scholarly Contributions

6
Journal Articles
Not Just a Lack of Fit: Unwarranted Product Gendering and Consumer Inferences of Manipulative Intent
Christina Kan, Justin Sieow
Research Type: Journal Article
Auditing the Value of Empirical Audits
Christina Kan, John Lynch, Philip Fernbach
Research Type: Journal Article
The Negative and Positive Consequences of Placing Products Next to Promoted Products
Yan Liu, Christina Kan, Donald Lichtenstein, Chris Janiszewski
Research Type: Journal Article
The Impact of Buy-Now-Pay-Later Plans on Retail Repatronage
Daniel Katz, Christina Kan, Abigail Sussman, Jiabi Wang
Research Type: Journal Article
Divergent Effects of Budgeting for Gift- and Personal-Purchases
Evan Polman, Christina Kan, Yuna Choe
Research Type: Journal Article
The Impact of Payment Plans on Feelings of Financial Constraint
Abigail Sussman, Daniel Katz, Christina Kan
Research Type: Journal Article