Marketing
Education
Higher Education
Debanjan Mitra
Professor/Marketing

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Scholarly Contributions

6 Scholarly Contributions

6
Other Scholarly Works
3
Journal Articles
1
Conference Proceedings
Anger Keeps Going: Emotional Content’s Impact on the Incidence and Duration of Virality
Debanjan Mitra, Jieun Lee
Research Type: Other Scholarly Work
Do “Customers” Perceive Student Cohort Diversity’s Educational Benefit?Large-Scale Evidence from MBA Cohorts in 141 Business Schools over 30 years
Peter Golder, Debanjan Mitra, Mariya Topchy
Research Type: Other Scholarly Work
Does Consumers’ Expectation of an Economy Drive their Satisfaction with its Offerings? Evidence, Theory, and Empirical Tests
Debanjan Mitra
Research Type: Other Scholarly Work
Marketing Information in Unstructured News Text and its Informativeness
Debanjan Mitra
Research Type: Other Scholarly Work
A Technology- and Needs-Based Theory of Radical Innovations’ Antecedents
Debanjan Mitra, Peter Golder
Research Type: Other Scholarly Work
Racial Diversity in Higher Education Yields Measurable Economic Benefits: Marketplace Evidence for U.S. Supreme Court Consideration
Mariya Topchy, Debanjan Mitra, Peter Golder
Research Type: Other Scholarly Work