Marketing
Finance
Joseph Pancras
Associate Professor/Marketing

Are you Joseph Pancras?

How to update your information.
Scholarly Contributions

9 Scholarly Contributions

9
Journal Articles
Can Location Based Services Predict Business Failure?
Ram D. Gopal, Joseph Pancras, Lei Wang, Ramesh Shankar
Research Type: Journal Article
Competing Position Strategies for Related Keywords in Paid Search Market
Joseph Pancras, Yiping Song, Shuai Yang
Research Type: Journal Article
Disentangling the Financial Impacts of Marketing Alliances
Hang Nguyen, Hieu Phan, William Ross, Joseph Pancras
Research Type: Journal Article
Forecasting venue popularity on location-based services using interpretable machine learning
Lei Wang, Joseph Pancras, Ramesh Shankar, Ram D. Gopal
Research Type: Journal Article
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Lei Wang, Kunter Gunasti, Joseph Pancras, Ramesh Shankar, Ram D. Gopal
Research Type: Journal Article
Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach.
Dipak Dey, Joseph Pancras, Xia Wang
2020
Research Type: Journal Article
Market-based drivers of cobranding success.
Hang T. Nguyen, William T. Ross Jr, Hieu V. Phan., Joseph Pancras
2020
Research Type: Journal Article
Optimal Choice of Store Formats for a Quick Service Restaurant Chain
Joseph Pancras, Viswanathan Kumar, Srinivasarag Sriram
Research Type: Journal Article
Who's your Neighbor? : Measurement and Implications of Retail Agglomeration
Joseph Pancras, Hee Mok Park
Research Type: Journal Article