Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Issues And Perspectives In Global Customer Relationship Management
2006
B Ramaseshan, Subhash C. Jain, Joseph Pancras, Charlotte Mason, D Bejou
Research Type: Journal Article

International
 Demand Specifications and Firm Profitability
2006
Joseph Pancras
Research Type: Poster/Presentation

Optimal Marketing Strategies for a Customer Data Intermediary
2007
Joseph Pancras, K Sudhir
Research Type: Journal Article

International
 Online Retailer Pricing: Impact of Market Structure and Service Quality
2007
Joseph Pancras
Research Type: Poster/Presentation

Cross-Buying in Retailing: Drivers and Consequences
2008
Joseph Pancras, Viswanathan Kumar, morris george
Research Type: Journal Article

International
A Method to Predict Aggregate Customer Equity Using Activeness Thresholds 2008 DMEF Customer Lifetime Value Modeling Competition Task 1
2009
Joseph Pancras
Research Type: Journal Article

Investigating the Effect of New Store Openings in a Dynamic Environment
2009
Joseph Pancras
Research Type: Other Scholarly Work

A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies
2010
Joseph Pancras
Research Type: Journal Article

Retail Proliferation and Cannibalization
2010
Joseph Pancras
Research Type: Poster/Presentation

Hierarchical Bayes Discrete Choice Models in Marketing: Focus on Multinomial Logit and the Metropolis Hastings Method
2010
Joseph Pancras
Research Type: Poster/Presentation

Rejoinder to Fong 2011 and Lenk 2011s comments on A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model
2011
Dipak Dey, Joseph Pancras
Research Type: Journal Article

The Nested Consideration Model: Investigating Dynamic Store Consideration Sets and Store Competition
2011
Joseph Pancras
Research Type: Journal Article

International
A Comparison of Generalized Multinomial Logit and Latent Class Approaches to Studying Consumer Heterogeneity with some extensions of the Generalized Multinomial Logit Model
2011
Joseph Pancras, Dipak Dey
Research Type: Journal Article

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2011
Joseph Pancras, Sriram S, V Kumar
Research Type: Poster/Presentation

Coupon Expiration and Redemption
2011
Rajkumar Venkatesan, Joseph Pancras
Research Type: Poster/Presentation

What Keywords Work Well for Small-Business Companies' Search Engine Marketing?
2011
Yiping Song, Joseph Pancras, Shuai Yang
Research Type: Poster/Presentation

An Empirical Investigation of Retailer Pass-throughs Across Categories
2011
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Poster/Presentation

'Who are Socially Responsible Investors and How are they Different from Typical Investors?
2011
Rajiv Kashyap, Easwar Iyer, Joseph Pancras
Research Type: Poster/Presentation

An Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2012
Joseph Pancras, Viswanathan Kumar, Srinivasarag Sriram
Research Type: Journal Article

International
Applications of Bayesian Statistics in Marketing: Focus on Multilevel/Hierarchical Bayesian Linear Regression Models
2012
Joseph Pancras
Research Type: Poster/Presentation