Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Coupon Redemption Timing and its Consequences in Mobile and Offline Markets
2012
Joseph Pancras
Research Type: Poster/Presentation

Cross-Buying in Retailing: Drivers and Consequences
2008
Joseph Pancras, Viswanathan Kumar, morris george
Research Type: Journal Article

International
Disentangling the Financial Impacts of Marketing Alliances
Joseph Pancras, William Ross, Hang Nguyen, Hieu Phan
Research Type: Journal Article

Do Mobile Coupons Affect Store Loyalty?: Spatio-temporal Aspects
2013
Rajkumar Venkatesan, Joseph Pancras, Bin Li
Research Type: Poster/Presentation

Emerging Market E-Marketing: Matching Strategies for Small and Medium-sized Businesses in the Online Paid Search Sector
2012
Shuai Yang, Joseph Pancras
Research Type: Poster/Presentation

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2011
Joseph Pancras, Sriram S, V Kumar
Research Type: Poster/Presentation

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

Forecasting venue popularity on location-based services using interpretable machine learning
Lei Wang, Ram D. Gopal, Ramesh Shankar, Joseph Pancras
Research Type: Journal Article

Game of Drones: Impact of Gamification on Word-of-Mouth Effectiveness for Retailers
2014
Lei Wang, Joseph Pancras, Ram Gopal, Ramesh Shankar, Kunter Gunasti
Research Type: Poster/Presentation

Game of Drones: Impact of Gamification on Word-ofMouth Effectiveness for Retailers
2014
Ram D. Gopal, Lei Wang, Kunter Gunasti, Ramesh Shankar, Joseph Pancras
Research Type: Poster/Presentation

Hierarchical Bayes Discrete Choice Models in Marketing: Focus on Multinomial Logit and the Metropolis Hastings Method
2010
Joseph Pancras
Research Type: Poster/Presentation

Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Joseph Pancras, Kunter Gunasti, Lei Wang, Ram D. Gopal, Ramesh Shankar
Research Type: Journal Article

Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach.
2020
Joseph Pancras, Xia Wang, Dipak Dey
Research Type: Journal Article

Investigating the Effect of New Store Openings in a Dynamic Environment
2009
Joseph Pancras
Research Type: Other Scholarly Work

Investigating the Impact of Customer Stochasticity on Firm Price Discrimination Strategies Using a New Bayesian Scale Heterogeneity Model (
2015
Joseph Pancras, Dipak Dey, Xia Wang
Research Type: Journal Article

Investigating the Tradeoff between Agglomeration and Competition
2013
Joseph Pancras
Research Type: Poster/Presentation

Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers
2017
Rajkumar Venkatesan, Bin Li, Joseph Pancras
Research Type: Poster/Presentation

Issues And Perspectives In Global Customer Relationship Management
2006
B Ramaseshan, Subhash C. Jain, Joseph Pancras, Charlotte Mason, D Bejou
Research Type: Journal Article

International
Loss Leaders and Cross-Category Retailer Passthroughs: A Bayesian Multilevel Analysis
2013
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Journal Article

International
Managing Customer Acquisition Risk Using Co-operative Databases
2015
Hongju Liu, Joseph Pancras, Malcolm Houtz
Research Type: Journal Article