Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare
2017
Joseph Pancras, Ramesh Shankar, Ram D. Gopal, Kunter Gunasti, Lei Wang
Research Type: Poster/Presentation

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

A Structural Model of Default and Product Return Options with Implications for Return Policies
2019
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Poster/Presentation

Mobile Search in Competitive Mobile Loyalty Program Apps
2019
Joseph Pancras, Rajkumar Venkatesan, Bin Li
Research Type: Poster/Presentation

Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach.
2020
Joseph Pancras, Xia Wang, Dipak Dey
Research Type: Journal Article

Market-based drivers of cobranding success.
2020
Hieu V. Phan., William T. Ross Jr, Joseph Pancras, Hang T. Nguyen
Research Type: Journal Article

Bayesian Analysis of Retail Customer Option Values
2020
Joseph Pancras
Research Type: Poster/Presentation

Broad or exact? Search ad matching decisions with keyword specificity and position
2021
Shuai Yang, Joseph Pancras, Yiping Song
Research Type: Journal Article

Strategic Aspects Of Pay-what-you-want Pricing In The Context Of User Generated Content
2021
Jieun Lee, Debanjan Mitra, Joseph Pancras
Research Type: Poster/Presentation

Social and Spatiotemporal Impacts of Casino Jackpot Events
2022
Hee Mok Park, Joseph Pancras
Research Type: Journal Article

'Buy Now, Pay Later' (BNPL): Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values
2022
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Other Scholarly Work

Online and Offline Advertising Media: Exploring the Antecedents to Advertising Trust
Joseph Pancras, Jackie Anderson, Jeff Carlson
Research Type: Conference Proceedings

Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Joseph Pancras, Kunter Gunasti, Lei Wang, Ram D. Gopal, Ramesh Shankar
Research Type: Journal Article

Competing Position Strategies for Related Keywords in Paid Search Market
Joseph Pancras, Shuai Yang, Yiping Song
Research Type: Journal Article

Forecasting venue popularity on location-based services using interpretable machine learning
Lei Wang, Ram D. Gopal, Ramesh Shankar, Joseph Pancras
Research Type: Journal Article

Optimal Choice of Store Formats for a Quick Service Restaurant Chain
Viswanathan Kumar, Srinivasarag Sriram, Joseph Pancras
Research Type: Journal Article

Disentangling the Financial Impacts of Marketing Alliances
Joseph Pancras, William Ross, Hang Nguyen, Hieu Phan
Research Type: Journal Article

Can Location Based Services Predict Business Failure?
Ram D. Gopal, Joseph Pancras, Lei Wang, Ramesh Shankar
Research Type: Journal Article

Who's your Neighbor? : Measurement and Implications of Retail Agglomeration
Hee Mok Park, Joseph Pancras
Research Type: Journal Article