Kunter Gunasti
Assistant Professor/
KUNTER.GUNASTI_999@uconn.edu
Storrs Mansfield
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Scholarly Contributions
17 Scholarly Contributions
Seller-to-Buyer Goal Contagion in Multi-Use Products
Research Type: Conference Proceedings
The Effects of Multi-context numbers on Consumer Attitudes.
Research Type: Conference Proceedings
The "Alpha" vs. "Numeric" of Alphanumeric Brand Names
Research Type: Journal Article
How Framing of Attribute Correlations Directs Consumer Decisions
Research Type: Journal Article
Unlocking the Power of Multiple Extrinsic Brand Cues
Research Type: Journal Article
The Long-term Asymmetric Effects of Brand Extension Experiences on Attitudes Toward Low- vs. High-Equity Brands
Research Type: Journal Article
How Round Pricing Affects Choice of Bundles
Research Type: Journal Article
Effects of Suggestive Brand Names on Search, Experience and Credence Attributes
Research Type: Journal Article
Seller-to-Buyer Affective Contagion
Research Type: Journal Article
Consumer Reactions to Round Numbers in Brand Names
Research Type: Journal Article
Competition Among Price, Brand Name and Attribute cues
Research Type: Journal Article
How associations between products and numbers in brand names affect consumer attitudes: Introducing Multi-context numbers
Research Type: Journal Article
What Does Your Brand Suggest to You?
Research Type: Journal Article
The Effects of Incomplete Options On Decision Biases
Research Type: Journal Article
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Research Type: Journal Article
The Valuation of Gift Cards: A Reversal of the Endowment Effect
Research Type: Journal Article
How Competitor Brands Affect Within-Brand Choices
Research Type: Journal Article