Mark A. Hamilton
Professor/Communication

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Self-Determination Theory and Risk Behavior in a Collectivistic Society: Preventing Reckless Driving in Urban Nepal.
Y S Ranjit, Leslie B Snyder, Mark A Hamilton, R N Rimal , (2017). Self-Determination Theory and Risk Behavior in a Collectivistic Society: Preventing Reckless Driving in Urban Nepal., Journal of health communication, vol. 22, iss. 8, pp. 672-681
Research Type: Journal Article
Path analysis
Mark A Hamilton , (2016). Path analysis, The SAGE Encyclopedia of Communication Research Methods, Sage Publications
Research Type: Book Chapter
The effect of life events on personality, authoritarianism, conservatism, and language: developing a model of beliefs across cultures
Mark A Hamilton , (2016). The effect of life events on personality, authoritarianism, conservatism, and language: developing a model of beliefs across cultures
Research Type: Conference Proceedings
The impact of organizational culture on personality preferences for world leaders: seasonal markers of chronobiology effects
Mark A Hamilton , (2016). The impact of organizational culture on personality preferences for world leaders: seasonal markers of chronobiology effects
Research Type: Conference Proceedings
James Watt, Kristine Nowak, John Christensen, Mark A Hamilton , (2016). Serious Game, Serious Results: A Case Study with Evidence., Journal of Computer Games and Communication, vol. 1, iss. 1, pp. 13-25, DOI: 10.15340/2148188111925
Research Type: Journal Article
Language intensity as an expression of power in political messages
Mark A Hamilton , (2015). Language intensity as an expression of power in political messages
Research Type: Book
Mediation and Moderation Analysis
Mark A Hamilton , (2015). Mediation and Moderation Analysis, International Encyclopedia of Interpersonal Communication, John Wiley & Sons Publishing
Research Type: Book Chapter
Causal modeling: Path analysis and structural equation modeling
Mark A Hamilton , (2015). Causal modeling: Path analysis and structural equation modeling, International Encyclopedia of Interpersonal Communication, John Wiley & Sons Publishing
Research Type: Book Chapter
Saraswathi Bellur, Kristine Nowak, Mark A Hamilton, Kyle Hull , (2015). Are virtual embodiments perceived distinctly from sources? The bifurcation of visual and verbal processing during viewer evaluation of online messages
Research Type: Conference Proceedings
Astrology as a culturally transmitted heuristic scheme for understanding seasonality effects: a response to Genovese (2014)
Mark A Hamilton , (2015). Astrology as a culturally transmitted heuristic scheme for understanding seasonality effects: a response to Genovese (2014), vol. 4, iss. 7, pp. 11-Jan
Research Type: Journal Article
Can You Really Teach THAT With a Game? A Case Study With Experimental Results
John Christensen, Kristine Nowak, James Watt , (2015). Can You Really Teach THAT With a Game? A Case Study With Experimental Results, International Communication Association
Research Type: Poster/Presentation
Are Virtual Embodiments Perceived Distinctly From Sources? The Bifurcation of Visual and Verbal Processing During Viewer Evaluation of Online Messages
Kyle Hull, Saras Bellur, Kristine Nowak , (2015). Are Virtual Embodiments Perceived Distinctly From Sources? The Bifurcation of Visual and Verbal Processing During Viewer Evaluation of Online Messages, International Communication Association
Research Type: Poster/Presentation
Coping with Poor Performance in Athletics: Examining the Influence of Coach-Enacted Touch
Mark A Hamilton , (2014). Coping with Poor Performance in Athletics: Examining the Influence of Coach-Enacted Touch, National Communication Association
Research Type: Poster/Presentation
Intense language as a trigger of charisma cascades: An iterative meta-causal analysis
Mark A Hamilton , (2014). Intense language as a trigger of charisma cascades: An iterative meta-causal analysis, International Conference on Language and Social Psychology
Research Type: Poster/Presentation
Social and Psychological Antecedents to the Activation of Message Schema: Veridical and Inverted Processing of Language Intensity Markers
Mark A Hamilton , (2014). Social and Psychological Antecedents to the Activation of Message Schema: Veridical and Inverted Processing of Language Intensity Markers, International Conference on Language and Social Psychology
Research Type: Poster/Presentation
Testing a General Celebrity Evaluation Model
Mark A Hamilton , (2014). Testing a General Celebrity Evaluation Model, International Communication Association, World Wide
Research Type: Poster/Presentation
Mere Thought Effects as Mere Bunk: Message Conformity Effects That Implode the Myth of Self-Generated Attitude Change
Mark A Hamilton , (2014). Mere Thought Effects as Mere Bunk: Message Conformity Effects That Implode the Myth of Self-Generated Attitude Change, International Communication Association, World Wide
Research Type: Poster/Presentation
A Meta-Causal Analysis of Language Intensity Effects and Schematized Processing
Mark A Hamilton , (2014). A Meta-Causal Analysis of Language Intensity Effects and Schematized Processing, National Communication Association
Research Type: Poster/Presentation
Kristine Nowak, Mark A Hamilton , (2013). Mapping Visual Semantic Space: Avatars as Creative Self Expression on a Thumbnail Canvas, National Communication Association 99th Annual Convention
Research Type: Conference Proceedings
AIDS communication campaigns in Uganda: Assessing organizational factors as predictors of conducting campaign planning research
J. Kiwanuka-Tondo, J. K. Jameson, Mark A Hamilton , (2013). AIDS communication campaigns in Uganda: Assessing organizational factors as predictors of conducting campaign planning research, vol. 17, pp. 23-May, Journal of Communication and Management
Research Type: Journal Article
Characterizing discourse deficits following penetrating head injury: A preliminary model.
Jennifer Mozeiko, Carl A Coelho, Jordan Grafman, Frank Krueger, Karen Le, Elizabeth Tyler, Mark A Hamilton , (2013). Characterizing discourse deficits following penetrating head injury: A preliminary model., vol. 22, iss. Supplement, S438-S448, American Journal of Speech Language Pathology
Research Type: Journal Article
Mapping visual semantic space: Avatars as creative self expression on a thumbnail canvas
Mark A Hamilton, Kristine Nowak , (2013). Mapping visual semantic space: Avatars as creative self expression on a thumbnail canvas, National Communication Association
Research Type: Poster/Presentation
Aggression and affection in personal relationships: Bitter antagonists or strange bedfellows?
Mark A Hamilton , (2013). Aggression and affection in personal relationships: Bitter antagonists or strange bedfellows?, National Communication Association
Research Type: Poster/Presentation
Relational dynamics and the expression of aggression and comforting between siblings
Mark A Hamilton, Melissa Tafoya , (2012). Relational dynamics and the expression of aggression and comforting between siblings, vol. 31, pp. 49-74, Journal of Language and Social Psychology
Research Type: Journal Article
Toward a collective framework on verbal aggression: Hierarchical and antagonistic processes
Melissa Tafoya, Mark A Hamilton , (2012). Toward a collective framework on verbal aggression: Hierarchical and antagonistic processes, vol. 31, pp. 112-130, . Journal of Language and Social Psychology
Research Type: Journal Article
Verbal aggression: Understanding the psychological antecedents and social consequences
Mark A Hamilton , (2012). Verbal aggression: Understanding the psychological antecedents and social consequences, vol. 31, pp. 8-Jan, Journal of Language and Social Psychology
Research Type: Journal Article
Audience Exposure and Motivation: Conveying and Consuming the Contemporary Celebrity in Entertainment Media
Mark A Hamilton, A. Ryan , (2012). Audience Exposure and Motivation: Conveying and Consuming the Contemporary Celebrity in Entertainment Media, International Communication Association, United States of America
Research Type: Poster/Presentation
Effects of Stress on Verbal Attitudes and Behavior: The Mediating Role of Deteriorated Self-concept and Temperament
Mark A Hamilton, Melissa Tafoya, Alice E Veksler , (2012). Effects of Stress on Verbal Attitudes and Behavior: The Mediating Role of Deteriorated Self-concept and Temperament, National Communication Association
Research Type: Poster/Presentation
Adult Sibling Conflict: A Test of the Conflict Management Strategies Scale
T. MacNeil, Melissa Tafoya, Mark A Hamilton , (2012). Adult Sibling Conflict: A Test of the Conflict Management Strategies Scale, International Communication Association, United States of America
Research Type: Poster/Presentation
Testing Hierarchical Models of Argumentativeness and Verbal Aggressiveness
Dale Hample, Mark A Hamilton , (2011). Testing Hierarchical Models of Argumentativeness and Verbal Aggressiveness, vol. 5, pp. 24-Jan, Communication Methods and Measures
Research Type: Journal Article
Evaluation by industrial workers of passive and level-dependent hearing protection devices.
Mark A Hamilton, J Rubas, A J Ucci, Jennifer Tufts , (2011). Evaluation by industrial workers of passive and level-dependent hearing protection devices., vol. 13, iss. 50, pp. 26-36, Noise & health
Research Type: Journal Article
The Impact of Parasocial Interaction on Disordered Eating Behaviors
Carolyn Lagoe, Mark A Hamilton, Kate Kurtin, Kirstie Cope-farrar , (2011). The Impact of Parasocial Interaction on Disordered Eating Behaviors, National Communication Association
Research Type: Poster/Presentation
The Depth and Breadth of Relationship Development in Online Social Networks
Mark A Hamilton, V Bilgen , (2011). The Depth and Breadth of Relationship Development in Online Social Networks, National Communication Association
Research Type: Poster/Presentation
New Directions in the Measurement of Affectionate Communication
Alice E Veksler, Melissa Tafoya, Mark A Hamilton , (2011). New Directions in the Measurement of Affectionate Communication, National Communication Association
Research Type: Poster/Presentation
The NuVal Nutritional Scoring System: An Application of the Theory of Reasoned Action to Explain Purchase Behaviors of Health-Promotion Products
Mark A Hamilton, Milton Stokes, Carolyn Lagoe , (2011). The NuVal Nutritional Scoring System: An Application of the Theory of Reasoned Action to Explain Purchase Behaviors of Health-Promotion Products, International Communication Association, United States of America
Research Type: Poster/Presentation
Stress and Personality as Antecedents to Verbal and Physical Aggression: Verbal Collaboration and Social Distancing as Compensatory Strategies
Mark A Hamilton, Alice E Veksler, Melissa Tafoya , (2011). Stress and Personality as Antecedents to Verbal and Physical Aggression: Verbal Collaboration and Social Distancing as Compensatory Strategies, National Communication Association
Research Type: Poster/Presentation
The Contribution of Stress to Verbal and Physical Aggression: Testing a Personality Dynamics Model
Melissa Tafoya, Mark A Hamilton, Alice E Veksler , (2011). The Contribution of Stress to Verbal and Physical Aggression: Testing a Personality Dynamics Model, International Communication Association, United States of America
Research Type: Poster/Presentation
Evaluation by industrial workers of level-dependent hearing protection devices
A. J. Ucci, Mark A Hamilton, J. Rubas, Jennifer Tufts , (2010). Evaluation by industrial workers of level-dependent hearing protection devices, iss. 13, pp. 26-36, Noice & Health
Research Type: Journal Article
Advancing a Model of Avatar Evaluation and Selection
Kristine Nowak, Mark A Hamilton , (2010). Advancing a Model of Avatar Evaluation and Selection, PsychNology Journal, vol. 8, iss. 1, pp. 33-65, PsychNology Journal
Research Type: Journal Article
Uses of the Internet by college students: Implications for political involvement
Mark A Hamilton, Kristine Nowak, Christian Rauh, David Atkin , (2010). Uses of the Internet by college students: Implications for political involvement, vol. 3, iss. 1, pp. 31-May, American Journal of Media Psychology
Research Type: Journal Article
Heterogeneity in Scales Measuring Sibling Relationships: Strength of Sibling Bond, Assertion of Power, and Verbal Aggressiveness as Hierarchical Latent Constructs
Melissa Tafoya, Mark A Hamilton , (2010). Heterogeneity in Scales Measuring Sibling Relationships: Strength of Sibling Bond, Assertion of Power, and Verbal Aggressiveness as Hierarchical Latent Constructs, National Communication Association
Research Type: Poster/Presentation
Sibling Conflict: Development of the Conflict Management Strategies Scale (CMSS)
T. MacNeil, Melissa Tafoya, Mark A Hamilton , (2010). Sibling Conflict: Development of the Conflict Management Strategies Scale (CMSS), National Communication Association
Research Type: Poster/Presentation
The Role of Realism and Anthropomorphism in the Selection of Avatars
Mark A Hamilton, Kristine Nowak , (2009). The Role of Realism and Anthropomorphism in the Selection of Avatars, Presence
Research Type: Conference Proceedings
The effect of image features on judgments of homophily, credibility, and intention to use as avatars in future interactions
Mark A Hamilton, Kristine Nowak, Chelsea Hammond , (2009). The effect of image features on judgments of homophily, credibility, and intention to use as avatars in future interactions, iss. 12, pp. 50-76, Media Psychology
Research Type: Journal Article
AIDS Communication Campaigns in Uganda: Organizational factors and campaign planning as predictors of successful campaign execution
J. Kiwanuka-Tondo, Mark A Hamilton, J. K. Jameson , (2009). AIDS Communication Campaigns in Uganda: Organizational factors and campaign planning as predictors of successful campaign execution, vol. 3, iss. 3, International Journal of Strategic Communication
Research Type: Journal Article
The characteristics that influence avatar perception Defining and differentiating anthropomorphism and realism
Kristine Nowak, C. Hammond, Mark A Hamilton , (2009). The characteristics that influence avatar perception Defining and differentiating anthropomorphism and realism, vol. 12, iss. 1, pp. 50-76, Media Psychology
Research Type: Journal Article
Development of a Scale to Measure Relational Negativism and Optimism
Melissa Tafoya, Mark A Hamilton , (2009). Development of a Scale to Measure Relational Negativism and Optimism, National Communication Association
Research Type: Poster/Presentation
The Proclivity to Intentionally Embarrass Scale (PIE Scale): An Initial Validation and Causal Model
W. Sharkey, Mark A Hamilton , (2009). The Proclivity to Intentionally Embarrass Scale (PIE Scale): An Initial Validation and Causal Model, National Communication Association
Research Type: Poster/Presentation
A Pan-Cultural Model of Pervasive Festering Malice: The Downward Spiral toward Belief Divergence, Verbal Aggression, and Source Derogation
Mark A Hamilton , (2009). A Pan-Cultural Model of Pervasive Festering Malice: The Downward Spiral toward Belief Divergence, Verbal Aggression, and Source Derogation, National Communication Association
Research Type: Poster/Presentation
Does evaluation design impact communication campaign effect size? A meta-analysis
Leslie B Snyder, Mark A Hamilton, Tania B Huedo-medina , (2008). Does evaluation design impact communication campaign effect size? A meta-analysis, Communication Methods and Measures
Research Type: Journal Article
Exploring the effect of imperative mood position statements on attitude change
L. A. Patrylak, Mark A Hamilton, E. J. Min , (2008). Exploring the effect of imperative mood position statements on attitude change, iss. 1, pp. 232-261, American Journal of Media Psychology
Research Type: Journal Article
The Effect of Viewer Perceptions of Avatar Anthropomorphism and Realism on Judgments of Credibility and Homophily, and Avatar Choice
Kristine Nowak, Mark A Hamilton, Chelsea Hammond , (2008). The Effect of Viewer Perceptions of Avatar Anthropomorphism and Realism on Judgments of Credibility and Homophily, and Avatar Choice, Presence 2008 Conference, Italy
Research Type: Poster/Presentation
Identity, Social Contact, and Motivation as Antecedents to Media Choice
Kristine Nowak, Mark A Hamilton , (2008). Identity, Social Contact, and Motivation as Antecedents to Media Choice, National Communication Association
Research Type: Poster/Presentation
The dimensionality of the verbal aggressiveness scale
M. J. Beatty, Thomas H Levine, R. M. Chorry-Assad, S. Limon, Ross W Buck, Mark A Hamilton , (2005). The dimensionality of the verbal aggressiveness scale, iss. 71, pp. 245-268, Communication Monographs
Research Type: Journal Article
Information systems concepts across two decades: An empirical analysis of trends in theory, methods, process, and research domains
Mark A Hamilton, Kristine Nowak , (2005). Information systems concepts across two decades: An empirical analysis of trends in theory, methods, process, and research domains, Journal of Communication, vol. 55, iss. 3, pp. 529-553
Research Type: Journal Article
Meta-analysis of health communication campaigns to change behavior: Methodological and behavioral factors affecting success
Mark A Hamilton, Leslie B Snyder, E. W. Mitchell, D. Proctor, F. Fleming-Milici, J. Kiwanuka-Tondo, V. Freimuth , (2004). Meta-analysis of health communication campaigns to change behavior: Methodological and behavioral factors affecting success, vol. 9, iss. 1, pp. 71-96, Journal of Health Communication
Research Type: Journal Article
You Need to Understand My Gender Role: An Empirical Test of Tannen's Model of Gender Communication
Mark A Hamilton, R. Edwards , (2004). You Need to Understand My Gender Role: An Empirical Test of Tannen's Model of Gender Communication, iss. 50, pp. 491-504, Sex Roles
Research Type: Journal Article
The advantages of using standardizes scores in causal analysis
J. E. Hunt, Mark A Hamilton , (2002). The advantages of using standardizes scores in causal analysis, iss. 28, pp. 552-561, Human Communication Research
Research Type: Journal Article
Alcohol advertising and youth
S. E. Martin, A. Stacy, Leslie B Snyder, F. Fleming-Milici, Mark A Hamilton, M. D. Slater , (2002). Alcohol advertising and youth, iss. 26, pp. 900-906, Alcoholism: Clinical and Experimental Research
Research Type: Journal Article
The role of alcohol advertising in the formation of ideal drinking scenarios among underage youth
Leslie B Snyder, Mark A Hamilton , (2001). The role of alcohol advertising in the formation of ideal drinking scenarios among underage youth, Association for Education in Journalism and Mass Communication
Research Type: Poster/Presentation
When evaluation design affects results: Meta-analysis of evaluations of mediated health campaigns
Leslie B Snyder, Mark A Hamilton , (1999). When evaluation design affects results: Meta-analysis of evaluations of mediated health campaigns, Association for Education in Journalism and Mass Communication
Research Type: Poster/Presentation
Meta-analysis of health communication campaigns to change behavior: Methodological and behavioral factors affecting success
E. W. Mitchell, J. Kiwanuka-Tondo, Mark A Hamilton, Leslie B Snyder, D. Proctor, F. Fleming-Milici , (1999). Meta-analysis of health communication campaigns to change behavior: Methodological and behavioral factors affecting success, International Communication Association, United States of America
Research Type: Poster/Presentation
A meta-analysis of U.S. health campaign effects on behavior: The Impact of message factors, exposure, control group trends, and campaign length
Leslie B Snyder, Mark A Hamilton , (1999). A meta-analysis of U.S. health campaign effects on behavior: The Impact of message factors, exposure, control group trends, and campaign length, International Communication Association, United States of America
Research Type: Poster/Presentation
The effects of individual and community messages on conservation behavior
C. B. Tyson, Leslie B Snyder, Mark A Hamilton , (1996). The effects of individual and community messages on conservation behavior, International Communication Association, United States of America
Research Type: Poster/Presentation
The appeal of alcohol advertising and warnings to young adults
Leslie B Snyder, Mark A Hamilton, D. J. Blood , (1995). The appeal of alcohol advertising and warnings to young adults, International Communication Association, United States of America
Research Type: Poster/Presentation
Modes, functions, forms, and voicing in conscious thought
Leslie B Snyder, Mark A Hamilton , (1989). Modes, functions, forms, and voicing in conscious thought, Speech Communication Association Annual Conference
Research Type: Poster/Presentation
Think Global, Act Local: News Exposure and Political Participation on Social Media
Mark A Hamilton, James DiCairano, Anne Oeldorf-hirsch Think Global, Act Local: News Exposure and Political Participation on Social Media, Mass Communication and Society
Research Type: Journal Article