Mary Caravella
Assoc Professor In Residence/Marketing
mary.caravella@uconn.edu
Storrs Mansfield
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Scholarly Contributions
4 Scholarly Contributions
The Authenticity of Brand Extensions: A Complementary Construct to Fit
Research Type: Conference Proceedings
Brand Extensions and Authenticity
Research Type: Journal Article
More Than Fit: Brand Extension Authenticity
Research Type: Journal Article
Privacy, Strategic Information Disclosure and New Customer Acquisition: Implications for Customer Relationship Management
Research Type: Other Scholarly Work