Mary Caravella
Assoc Professor In Residence/Marketing

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Scholarly Contributions

2 Scholarly Contributions

2
Journal Articles
1
Other Scholarly Work
1
Conference Proceedings
Brand Extensions and Authenticity
Mary Caravella, Hang Thu Nguyen, Susan Spiggle
Research Type: Journal Article
More Than Fit: Brand Extension Authenticity
Susan Spiggle, Mary Caravella, Hang Nguyen
Research Type: Journal Article