Narasimhan Srinivasan
Associate Professor/Marketing
Storrs Mansfield
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Scholarly Contributions
75 Scholarly Contributions
Impact of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence
2004
Research Type: Journal Article
International
The Demand for Volunteer Labor: A Study of Hospital Volunteers
2005
Research Type: Journal Article
International
Discussant comments on: An Experiment on Gift-Giving and Reciprocity in the Retail Relationship Context by Avinandan Mukherjee and Prem Shamdasani
2005
Research Type: Poster/Presentation
Discussant comments on: Involvement and Consumer Perception of Assortment: The Moderating Effects of Individual and Situational Factors and Product Category by Shuong Zhang
2005
Research Type: Poster/Presentation
Discussant comments on: Shelf Space Arrangements and Brand Similarity Perceptions by Debra Desrochers
2005
Research Type: Poster/Presentation
Proposing and Testing an Intellectual Capital Based View of the Firm
2006
Research Type: Journal Article
International
Adapting Human and Social Capital to Impact Performance: Some empirical Findings from the US Personal Banking
2008
Research Type: Journal Article
International
Corporate, Social and Environmental Responsibility: Prelliminary Results from BRIC Study (Brazil, Russia, India and China)
2008
Research Type: Poster/Presentation
Ethical Preferences for Influencing Superiors: A 41 Society Study
2009
Research Type: Journal Article
International
Corporate, Social and Environmental Responsibility: A Framework
2009
Research Type: Poster/Presentation
Improving Instruction in Higher Education by Using Learning Styles
2010
Research Type: Poster/Presentation
The Transactional Influences of Interpersonal Perceptions on Negotiated Price
2011
Research Type: Poster/Presentation