Narasimhan Srinivasan
Associate Professor/Marketing
Storrs Mansfield
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Scholarly Contributions
75 Scholarly Contributions
An Analysis of Hyperopic Consumers’ Perceptions of Indulgence Behaviors
2024
Research Type: Conference Proceedings
An Assessment of the Societal Values Dimensions of the Schwartz Values Survey
2024
Research Type: Conference Proceedings
Determinants of Responsible Behavior: A 24-Country Study of Attitudes towards Corporate Social and Environmental Responsibility
2024
Research Type: Conference Proceedings
Internation Conference on"The Post Pandemic Resurgence: The Challenges and Concerns." My Keynote Talk was titled "Navigating the Post Pandemic Resurgence: Insights and Strategies"
2023
Research Type: Poster/Presentation
Are Societal-Level Values Still Relevant Measures in the 21st Century Businessworld? A 39-Society Analysis
2022
Research Type: Journal Article
Editorial for the Special Issue onDigital Marketing TrendsJournal of Indian Business Research
2022
Research Type: Journal Article
The Impact of Gender Role Orientations on Subjective Career Success: A Multilevel Study of 36 Societies
2021
Research Type: Poster/Presentation
The Age of Digital Transformation - Impact of Emerging Technologies in Marketing
2020
Research Type: Poster/Presentation
(1) Plenary Debate : ICT Replacing the Traditional Classroom; and
(2) Session Chair : Consumer Behavior
2018
Research Type: Poster/Presentation
The Triple Bottom Line of Corporate Resposibility; Assessing the Attitudes of Present and Future Business Professionals Across the BRICs
2015
Research Type: Journal Article