Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
Listening to strangers: whose responses are valuable, how valuable are they, and why?
2008
Deborah J MacInnis, Allen M Weiss, Nicholas Lurie
Research Type: Journal Article

Marketing Insights from Mobile Gaming
2015
Nicholas Lurie
Research Type: Poster/Presentation

More Rational or More Emotional than Others? Lay Beliefs about Decision-Making Strategies
2021
Nicholas H Lurie, Noah VanBergen, Zoey Chen
Research Type: Journal Article

More than Aesthetic: Visual Boundaries and Perceived Variety
2019
Na Wen, Nicholas Lurie
Research Type: Journal Article

Network characteristics and the value of collaborative user-generated content
2012
Sam Ransbotham, Nicholas Lurie, Gerald C Kane
Research Type: Journal Article

New Books in Review
2006
Sandeep Krishnamurthy, Stephanie Noble, Naveen Donthu, Meryl P Gardner, Nicholas Lurie
Research Type: Journal Article

No Longer a Tax Haven? The Impact of Taxes on Internet Purchase Behavior
2008
Peng Huang, Nicholas Lurie
Research Type: Journal Article

Omnichannel Sense of Coherence: Consumer Perceptions of Coherence in Encounters with Multiple Marketing Channels of a Brand
Nicholas Lurie, Natalia Rubio Benito, Sara Campo, Jano Jimenez
Research Type: Journal Article

Path to Successful Digital Marketing Strategies
2015
Nicholas Lurie, Zheyin (jane) Gu
Research Type: Poster/Presentation

Price-Matching Refunds and Consumer Price Perceptions: Effect on Store Price Image and Processing of Price Information
2001
Nicholas Lurie, J Srivastava
Research Type: Journal Article

Price-matching guarantees and consumer evaluations of price information
2005
Nicholas Lurie, Joydeep Srivastava
Research Type: Journal Article

Price-matching guarantees as signals of low store prices: survey and experimental evidence
2004
Joydeep Srivastava, Nicholas Lurie
Research Type: Journal Article

Putting one-to-one marketing to work: Personalization, customization, and choice
2008
James D Hess, Neeraj Arora, Raghuram Iyengar, Xavier Dreze, Bing Jing, V Kumar, Anindya Ghose, Yogesh Joshi, Scott Neslin, Nicholas Lurie
Research Type: Journal Article

Reasoning about online and offline service experiences: the role of domain-specificity
2002
Valarie A Zeithaml, Namita Bhatnagar, Nicholas Lurie
Research Type: Journal Article

Reasoning about online and offline service experiences: the role of domain-specificity in the formation of service expectations
2003
Valarie Zeithaml, Namita Bhatnagar, NH Lurie
Research Type: Journal Article

Research Frontiers in Interactive Marketing
1997
Nicholas Lurie, Lisa R Klein
Research Type: Book

Research Insights
2015
Nicholas Lurie
Research Type: Poster/Presentation

Roles, Incentives, and User-Generated Contributions in Online Communities
Hai Che, Nicholas Lurie, Allen M Weiss
Research Type: Journal Article

Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods
2009
Peng Huang, Sabyasachi Mitra, Nicholas Lurie
Research Type: Journal Article

Should recommendation agents think like people?
2006
Paul N Bloom, Lerzan Aksoy, Nicholas Lurie, Bruce Cooil
Research Type: Journal Article