Marketing
Finance
Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

5 Scholarly Contributions

5
Journal Articles
Using Followers to Spread Word-of-Mouth in Social Media Networks: Social Affirmation, Dyadic Embeddedness, and Influencer-Follower Seeding Strategies
Minki Kim, Nicholas Lurie, Hee Mok Park
Research Type: Journal Article
Roles, Incentives, and User-Generated Contributions in Online Communities
Hai Che, Nicholas Lurie, Allen M Weiss
Research Type: Journal Article
Omnichannel Sense of Coherence: Consumer Perceptions of Coherence in Encounters with Multiple Marketing Channels of a Brand
Jano Jimenez, Nicholas Lurie, Sara Campo, Natalia Rubio Benito
Research Type: Journal Article
Immoral Favors: Benevolence, Gratitude, and Compliance with Unethical Requests
Nicholas H. Lurie
Research Type: Journal Article
Approach Behavior Affects Social Categorization
Nicholas Lurie, Zoey Chen
Research Type: Journal Article