Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
Simple Decision Aids and Consumer Decision Making
2014
Nicholas Lurie, Na Wen
Research Type: Journal Article

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
2013
Nicholas Lurie, Zoey Chen
Research Type: Journal Article

The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
2018
Na Wen, Nicholas Lurie
Research Type: Journal Article

The Characteristics and Perceived Value of Mobile Word of Mouth
2014
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Other Scholarly Work

The Content and Impact of Mobile vs. Desktop Reviews
2013
Sam Ransbotham, Hongju Liu, Nicholas Lurie
Research Type: Poster/Presentation

The Role of Demand Information and Incentives in a Two-Stage Supply Chain
2006
Nicholas Lurie, JM Swaminatham
Research Type: Other Scholarly Work

The role of information structure in decision making
1999
Nicholas Lurie
Research Type: Other Scholarly Work

Using Bits to Get Bites: Perspectives on Measuring Information in Electronic Environments
2000
NH Lurie
Research Type: Journal Article

Using Followers to Spread Word-of-Mouth in Social Media Networks: Social Affirmation, Dyadic Embeddedness, and Influencer-Follower Seeding Strategies
Nicholas Lurie, Minki Kim, Hee Mok Park
Research Type: Journal Article

Using Technology to Persuade: Visual Representation Technologies and Consensus Seeking in Virtual Teams
2019
Nicholas Lurie, Chi-Hung Peng, Sandra Slaughter
Research Type: Journal Article

Visual representation: Implications for decision making
2007
Nicholas Lurie, Charlotte H Mason
Research Type: Journal Article

What’s in a Line? Visual Boundaries and Consumer Decision Making
2017
Nicholas Lurie, Na Wen
Research Type: Poster/Presentation

Why Your Next Project Should Use Automated Textual Analysis
2015
Nicholas Lurie, Jonah Berger, Grant Packard
Research Type: Poster/Presentation

Write and Write Alike: How Personality Affects the Value of Word of Mouth
2015
Nicholas Lurie, Zahra Tohidinia
Research Type: Poster/Presentation