Nicholas H. Lurie
Professor & Director/Marketing

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Scholarly Contributions

54 Scholarly Contributions

39
Journal Articles
10
Poster/Presentations
3
Other Scholarly Works
1
Conference Proceedings
1
Book
Reasoning about online and offline service experiences: the role of domain-specificity
2002
Valarie A Zeithaml, Namita Bhatnagar, Nicholas Lurie
Research Type: Journal Article

Putting one-to-one marketing to work: Personalization, customization, and choice
2008
James D Hess, Neeraj Arora, Raghuram Iyengar, Xavier Dreze, Bing Jing, V Kumar, Anindya Ghose, Yogesh Joshi, Scott Neslin, Nicholas Lurie
Research Type: Journal Article

Price-matching guarantees as signals of low store prices: survey and experimental evidence
2004
Joydeep Srivastava, Nicholas Lurie
Research Type: Journal Article

Price-matching guarantees and consumer evaluations of price information
2005
Nicholas Lurie, Joydeep Srivastava
Research Type: Journal Article

Price-Matching Refunds and Consumer Price Perceptions: Effect on Store Price Image and Processing of Price Information
2001
Nicholas Lurie, J Srivastava
Research Type: Journal Article

Path to Successful Digital Marketing Strategies
2015
Nicholas Lurie, Zheyin (jane) Gu
Research Type: Poster/Presentation

Omnichannel Sense of Coherence: Consumer Perceptions of Coherence in Encounters with Multiple Marketing Channels of a Brand
Nicholas Lurie, Natalia Rubio Benito, Sara Campo, Jano Jimenez
Research Type: Journal Article

No Longer a Tax Haven? The Impact of Taxes on Internet Purchase Behavior
2008
Peng Huang, Nicholas Lurie
Research Type: Journal Article

New Books in Review
2006
Sandeep Krishnamurthy, Stephanie Noble, Naveen Donthu, Meryl P Gardner, Nicholas Lurie
Research Type: Journal Article

Network characteristics and the value of collaborative user-generated content
2012
Sam Ransbotham, Nicholas Lurie, Gerald C Kane
Research Type: Journal Article

More than Aesthetic: Visual Boundaries and Perceived Variety
2019
Na Wen, Nicholas Lurie
Research Type: Journal Article

More Rational or More Emotional than Others? Lay Beliefs about Decision-Making Strategies
2021
Nicholas H Lurie, Noah VanBergen, Zoey Chen
Research Type: Journal Article

Marketing Insights from Mobile Gaming
2015
Nicholas Lurie
Research Type: Poster/Presentation

Listening to strangers: whose responses are valuable, how valuable are they, and why?
2008
Deborah J MacInnis, Allen M Weiss, Nicholas Lurie
Research Type: Journal Article

It could happen to me: Risk estimates and the positivity/negativity bias
2004
Nicholas Lurie
Research Type: Journal Article

Is timely information always better? The effect of feedback frequency on decision making
2009
Jayashankar M Swaminathan, Nicholas Lurie
Research Type: Journal Article

Interactive Restructuring: Implications for Decision Processes and Outcomes
2009
Doe-Hyun Song, Na Wen, Nicholas Lurie
Research Type: Journal Article

Immoral Favors: Benevolence, Gratitude, and Compliance with Unethical Requests
Nicholas H. Lurie
Research Type: Journal Article

Here’s the beef: Cognitive evidence for literary theory
1997
GS Babbes, NH Lurie
Research Type: Journal Article

Going Mobile: Characteristics and Perceived Value of Mobile Word of Mouth
2014
Hongju Liu, Sam Ransbotham, Nicholas Lurie
Research Type: Poster/Presentation