Robert Bird
Professor/Marketing

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Scholarly Contributions

245 Scholarly Contributions

120
Poster/Presentations
92
Journal Articles
14
Books
13
Other Scholarly Works
4
Conference Proceedings
1
Digital and Electronic Media, Social Media, Blog, Podcast, Magazine/Trade Publication
1
Book Chapter
Bulding a Culture of Legal Knowledge in the Organization
2025
Robert Bird
Research Type: Poster/Presentation

From Control to Culture: An Organizational Change Model of Legal Knowledge
2025
Robert Bird
Research Type: Poster/Presentation

Business Law: The Canary in the Coalmine
2025
Robert Bird
Research Type: Poster/Presentation

Building a Culture of Legal Knowledge in the Organization
2025
Robert Bird
Research Type: Poster/Presentation

Building an Ethical Backbone for Legal Knowledge
2025
Robert Bird
Research Type: Poster/Presentation

Women, Work, and the Power of Law in Organizations
2024
Robert Bird
Research Type: Poster/Presentation

Contracts as Cultural Communication: Ethics Integrity, and Collaborative Creativity
2024
Robert Bird
Research Type: Poster/Presentation

Pathways of Corporate Legal Strategy
2024
Robert Bird
Research Type: Poster/Presentation

Building an Ethical Practice of Legal Knowledge
2024
Robert Bird
Research Type: Poster/Presentation

From Control to Culture: Toward an Organizational Change Model of Legal Knowledge
2024
Robert Bird
Research Type: Poster/Presentation

Why Compliance Matters: Building a Culture of Integrity
2024
Robert Bird
Research Type: Poster/Presentation

From Control to Culture: Toward an Organizational Change Model of Legal Knowledge
2024
Robert Bird
Research Type: Poster/Presentation

Curbing Multinational Tax Avoidance with the General Anti Avoidance Rule
2024
Robert Bird
Research Type: Poster/Presentation

Building Strategic Value in Contractual Relationships
2024
Robert Bird
Research Type: Poster/Presentation

Who Understands Scientific Knowledge Better: Judges or Scientists?
2024
Robert Bird
Research Type: Poster/Presentation

Cultivating a Valuable Culture of Legal Knowledge in Organizations
2024
Robert Bird
Research Type: Poster/Presentation

Toward a Moral Economy of Tax Avoidance
2024
Robert Bird
Research Type: Poster/Presentation

Toward an Ethical Culture of Lawtegrity
2024
Robert Bird
Research Type: Poster/Presentation

Building an Ethical Culture of Integrity
2024
Robert Bird
Research Type: Poster/Presentation

Value-Driven and Transformative Approaches to Legal Strategy
2024
Robert Bird
Research Type: Poster/Presentation