Marketing
Information Systems
Robert Bird
Professor/Marketing
robert.bird@uconn.edu
Storrs Mansfield
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Scholarly Contributions
10 Scholarly Contributions
Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage
Research Type: Book
Marketing and the Global Legal Environment
Research Type: Book
Intellectual Property Enforcement in a Global Economy: Lessons from the BRIC Nations (Published in: Globalisation in Flux: Legal and Economic Challenges)
Research Type: Book
Toward an Ethical Turn in Legal Strategy
Research Type: Book Chapter
Developing Nations and the Compulsory License: Maximizing Access to Essential Medicines while Minimizing Investment Side Effects
Research Type: Journal Article
Operational Risk and the New Caremark Liability for Boards of Directors
Research Type: Journal Article
Corporate Governance, Gender, and the McDonald's Case
Research Type: Journal Article
Do Boards Have Style! Evidence from Director Style Divergence and Board Turnover
Research Type: Journal Article
Making Sense of Trademark Dilution (Again): The Trademark Dilution Revision Act of 2006
Research Type: Journal Article
The Impact of Labor Mobility on Bank Expansion and Performance
Research Type: Journal Article