Robert Bird
Professor/Marketing

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Scholarly Contributions

245 Scholarly Contributions

120
Poster/Presentations
92
Journal Articles
14
Books
13
Other Scholarly Works
4
Conference Proceedings
1
Digital and Electronic Media, Social Media, Blog, Podcast, Magazine/Trade Publication
1
Book Chapter
Streamlining Consumer Survey Analysis: An Examination of the Concept of Universe in Consumer Surveys Offered in Intellectual Property Litigation
1998
Robert Bird
Research Type: Journal Article

International
Courts Reach Mixed Decisions on Pregnancy Discrimination Claims
1998
Robert Bird
Research Type: Journal Article

More Than A Congressional Joke: An Examination of the Legislative History of Sex Discrimination of the 1964 Civil Rights Act
1997
Robert Bird
Research Type: Journal Article

International
An Examination of the Training and Reliability of the Narcotics Detection Dog
1997
Robert Bird
Research Type: Journal Article

International
In Need of A Supreme Court Decision: An Analysis of Leading Decisons and COncepts Addressing Same-Sex and Bisexual Sexual Harassment Under Title VII
1996
Robert Bird
Research Type: Journal Article

Book Review of "Sex Crimes: Ten Years on the Front Lines Prosecuting Rapists and Confronting their Collaborators
1994
Robert Bird
Research Type: Journal Article

Making Sense of Trademark Dilution (Again): The Trademark Dilution Revision Act of 2006
Robert Bird
Research Type: Journal Article

International
Do Boards Have Style! Evidence from Director Style Divergence and Board Turnover
Paul A Borochin, John Knopf, Luchun Ma, Robert Bird
Research Type: Journal Article

Developing Nations and the Compulsory License: Maximizing Access to Essential Medicines while Minimizing Investment Side Effects
Robert Bird
Research Type: Journal Article

International
Operational Risk and the New Caremark Liability for Boards of Directors
Julie Manning Magid, Robert Bird
Research Type: Journal Article

The Impact of Labor Mobility on Bank Expansion and Performance
John Knopf, Robert Bird
Research Type: Journal Article

Corporate Governance, Gender, and the McDonald's Case
Julie Magid, Robert Bird
Research Type: Journal Article