Marketing
Robin A. Coulter
Professor & Department Head/Marketing

Are you Robin A. Coulter?

How to update your information.
Scholarly Contributions

4 Scholarly Contributions

3
Conference Proceedingss
1
Book
Legends in Marketing, Gerald Zaltman, The Zaltman Metaphor Elicitation Technique
Robin A. Coulter
Research Type: Book
Does the Devil Really Wear Prada?: Social Relations Analysis of Brand and Human Personality
Maxim Polonsky, Robin A. Coulter
Research Type: Conference Proceedings
The Effects of Implicit Color Preference and Implicit Racial Preference
Robin A. Coulter, Ioannis Kareklas
Research Type: Conference Proceedings
Glocal Youth and their Relationships with Global and Local Brands in Emerging Markets
Robin A. Coulter, Linda L. Price, Yuliya Strizhakova
Research Type: Conference Proceedings