Marketing
Sulin Ba
Professor/
Scholarly Contributions

10 Scholarly Contributions

Winning by Learning? Effect and Design of Knowledge Sharing in Crowdsourcing Contests
Ho-Cheung Brian Lee, Jan Stallaert, Yuan Jin, Sulin Ba
Research Type: Journal Article
Why Give Away for Free When You Can Charge? Virtual Good Pricing and Permission Strategy
Sulin Ba, Jan Stallaert, Dan Ke, Zhongju Zhang
Research Type: Journal Article
Strategic positioning of IT and human-based customer service
Zhongju Zhang, Jan Stallaert, Sulin Ba
2024
Research Type: Conference Proceedings
Strategic Positioning of IT and Human-Based Customer Service
Sulin Ba, Jan Stallaert, Zhongju Zhang
Research Type: Conference Proceedings
Reputation system in price-dispersed electronic markets: can online reputation reverse market dominance?
Sulin Ba, Zhuojun Gu, Cheng Zhang
2024
Research Type: Conference Proceedings
Price Competition in e-tailing under Service and Recognition Differentiation
Sulin Ba, Zhongju Zhang, Jan Stallaert
2007
Research Type: Journal Article
Online Price Dispersion: A Game Theoretic Perspective and Empirical Evidence
Sulin Ba, Jan Stallaert, Zhongju Zhang
Research Type: Journal Article
Effects of featuring sponsored reviews on e-tailer websites
Xianghua Lu, Chee Wei Phang, Sulin Ba
Research Type: Journal Article
Balancing IT with the Human Touch: Optimal Investment in IT-based Customer Service (R&R)
Sulin Ba, Zhongju Zhang, Jan Stallaert
Research Type: Journal Article
A conceptual model of service quality in 3D virtual worlds
Dan Ke, Zhongju Zhang, Jan Stallaert, Sulin Ba
Research Type: Conference Proceedings