Marketing
Sulin Ba
Professor/
Sulin.Ba@uconn.edu
Storrs Mansfield
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Scholarly Contributions
10 Scholarly Contributions
A conceptual model of service quality in 3D virtual worlds
Research Type: Conference Proceedings
Strategic Positioning of IT and Human-Based Customer Service
Research Type: Conference Proceedings
Effects of featuring sponsored reviews on e-tailer websites
Research Type: Journal Article
Balancing IT with the Human Touch: Optimal Investment in IT-based Customer Service (R&R)
Research Type: Journal Article
Winning by Learning? Effect and Design of Knowledge Sharing in Crowdsourcing Contests
Research Type: Journal Article
Online Price Dispersion: A Game Theoretic Perspective and Empirical Evidence
Research Type: Journal Article
Why Give Away for Free When You Can Charge? Virtual Good Pricing and Permission Strategy
Research Type: Journal Article
Price Competition in e-tailing under Service and Recognition Differentiation
Research Type: Journal Article
Strategic positioning of IT and human-based customer service
Research Type: Conference Proceedings
Reputation system in price-dispersed electronic markets: can online reputation reverse market dominance?
Research Type: Conference Proceedings