Marketing
William T. Ross
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Scholarly Contributions

10 Scholarly Contributions

10
Journal Articles
Relationships among Minimum Requirements, Facebook Likes, and Groupon Deal Outcomes
Xue Bai, James Marsden, William Ross
Research Type: Journal Article
Does the Social Value of a Brand Matter? An Empirical Investigation of the Impact of Brand Social Engagement on Firm Financial Performance
Shan Lin, William Ross, Hongju Liu
Research Type: Journal Article
The Effect of Language on Processing of Numbers in Alphanumeric Brand Names
Kunter Gunasti, William Ross, Selcan Kara, Rod Duclos
Research Type: Journal Article
Brand social engagement: will firms’ social media efforts influence search engine advertising effectiveness?
Jeffrey R. Carlson, Shan Lin, Shuai Yang, William Ross
Research Type: Journal Article
Disentangling the Financial Impacts of Marketing Alliances
Hang Nguyen, Hieu Phan, William Ross, Joseph Pancras
Research Type: Journal Article
The Role of Carbon Emissions in Consumer Purchase Decisions
Christopher Groening, William Ross, J Jeffrey Inman
Research Type: Journal Article
Impacts of e-WOM and Local Competition Factors on Local Retailers' Promotion Decision
Xue Bai, James Marsden, Gang Wang, William Ross
Research Type: Journal Article
The "Alpha" vs. "Numeric" of Alphanumeric Brand Names
Selcan Kara, William Ross, Kunter Gunasti
Research Type: Journal Article
Do Strategic Alliances Pay Off When an Acquirer Buys a Partner Rather than a Stranger?
William Ross, Hieu Phan, Hang Nguyen, Joseph Golec
Research Type: Journal Article
Brand Iconicity: Construct Development and Measurement
Susan Spiggle, William Ross, Robert Forbus
Research Type: Journal Article