Zheyin Gu
Associate Professor/Marketing

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Grants

5 Grants

Investigating Consumer "Life-Event" Related Behaviors: A Dynamic Latent Project Modeling Approach
Sponsor: Samsung Electronics Co., Ltd.
Authors: Zheyin Gu
2015-09-01 - 2016-08-31
Consumer Social Learning and Firm Strategy to Offer Customizable Products
Sponsor: Connecticut Information Technology Institute
Authors: Zheyin Gu
Funding: $15,000
2017-05-01 - 2017-08-30
Digital Social Communication Entropy (DSCE): A Novel Index for Digital Content Providers
Sponsor: Center for International Business Education and Research
Authors: Zheyin Gu
Funding: $4,000
2017-12-07 - 2018-09-30
Brand Identity and Innovation
Sponsor: CIBER Institute, School of Business
Authors: Zheyin Gu
Funding: $5,000
2013-09-30 - 2014-08-31
Consumer Social Sharing and Brand Competition
Sponsor: Connecticut Center for Enterpreneurship and Innovation
Authors: Zheyin Gu
Funding: $2,500
2018-01-02 - 2018-09-30