Marketing
Economics
Migration
Zheyin Gu
Associate Professor/Marketing

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Scholarly Contributions

12 Scholarly Contributions

11
Journal Articles
1
Book
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment
Zheyin (jane) Gu, Jeff Shulman
2023
Research Type: Journal Article
Buyer Valuation Uncertainty and Firm Information Provision Strategy
Zheyin (jane) Gu, Rachael Chen
Research Type: Book
Flexible Product: Tackling Instability in Consumers' Technology Needs
Jeff Shulman, Zheyin (jane) Gu
Research Type: Journal Article
Growth Strategy of Influencers
Zheyin (jane) Gu, Ning Nan
Research Type: Journal Article
Regulating Platform Self-Preferencing in Add-on Markets
Tianxin Zou, Xinxin Li, Zheyin (jane) Gu
Research Type: Journal Article
A Model of Shoppertainment Live Streaming
DJ Wu, Zheyin (jane) Gu, Xuying Zhao
Research Type: Journal Article
Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market
Xinxin Li, Zheyin (jane) Gu
Research Type: Journal Article
In-Consumption Buzz: Forecasting Viewing Dynamics of Web-Show Series
Yue Han, Zheyin (jane) Gu, Hongfu Liu
Research Type: Journal Article
Selling Professional Products with Expertise Migration Uncertainty
Rachael Chen, Zheyin (jane) Gu, Pingfan Wang
Research Type: Journal Article
Common Attributes in Vertical Competition
Rachael Chen, Juan Li, Xiaojuan Puyang, Zheyin (jane) Gu
Research Type: Journal Article
Emotion Waves: Using Live Comments to Predict Web-Show Viewership
Zheyin (jane) Gu, Hongfu Liu, Yue Han, Weining Bao
Research Type: Journal Article
Content Length Limit: How Does it Matter for a Consumer-to-Consumer Media Platform?
Xuying Zhao, Zheyin (jane) Gu
Research Type: Journal Article