Joseph Pancras
Associate Professor/Marketing
Storrs Mansfield
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Scholarly Contributions
59 Scholarly Contributions
Online Retailer Pricing: Impact of Market Structure and Service Quality
2007
Research Type: Poster/Presentation
Who's your Neighbor? : Measurement and Implications of Retail Agglomeration
Research Type: Journal Article
What Keywords Work Well for Small-Business Companies' Search Engine Marketing?
2011
Research Type: Poster/Presentation
The Nested Consideration Model: Investigating Dynamic Store Consideration Sets and Store Competition
2011
Research Type: Journal Article
International
The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare
2017
Research Type: Poster/Presentation
The Demonstration effect on Consumption across cities in China: Evidence from Automobile Market
2014
Research Type: Poster/Presentation
Strategic Aspects Of Pay-what-you-want Pricing In The Context Of User Generated Content
2021
Research Type: Poster/Presentation
Rejoinder to Fong 2011 and Lenk 2011s comments on A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model
2011
Research Type: Journal Article
Optimal Marketing Strategies for a Customer Data Intermediary
2007
Research Type: Journal Article
International
Online and Offline Advertising Media: Exploring the Antecedents to Advertising Trust
Research Type: Conference Proceedings
Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market
2017
Research Type: Journal Article