Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Competing Position Strategies for Related Keywords in Paid Search Markets
2012
Yiping Song, Joseph Pancras, Shuai Yang
Research Type: Poster/Presentation

Competing Position Strategies for Related Keywords in Paid Search Market
Joseph Pancras, Shuai Yang, Yiping Song
Research Type: Journal Article

Checking in to check it out: An Empirical Analysis of Customers’ Engagement on Location Based Social Media
2013
Ramesh Shankar, Ram D. Gopal, Lei Wang, Joseph Pancras
Research Type: Poster/Presentation

Can Location Based Services Predict Business Failure?
Ram D. Gopal, Joseph Pancras, Lei Wang, Ramesh Shankar
Research Type: Journal Article

Broad or exact? Search ad matching decisions with keyword specificity and position
2021
Shuai Yang, Joseph Pancras, Yiping Song
Research Type: Journal Article

Bayesian Analysis of Retail Customer Option Values
2020
Joseph Pancras
Research Type: Poster/Presentation

Are You on the Edge of Failure? Let the Customer Checkin Tell You
2014
Lei Wang, Joseph Pancras, Ram D. Gopal, Ramesh Shankar
Research Type: Poster/Presentation

Applications of Bayesian Statistics in Marketing: Focus on Multilevel/Hierarchical Bayesian Linear Regression Models
2012
Joseph Pancras
Research Type: Poster/Presentation

An empirical study of response alternatives in direct mailAn empirical study of response alternatives in direct mailAn empirical study of response alternatives in direct mail
2014
Nian Wang, Malcolm Houtz, Joseph Pancras, Hongju Liu
Research Type: Poster/Presentation

An Empirical Investigation of Retailer Pass-throughs Across Categories
2011
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Poster/Presentation

An Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2012
Joseph Pancras, Viswanathan Kumar, Srinivasarag Sriram
Research Type: Journal Article

International
An Empirical Analysis of the Impact of Promotional Discounts on Store Performance"
2017
Debabrata Talukdar, Brian Ratchford, Joseph Pancras, Dinesh Gauri
Research Type: Journal Article

A Structural Model of Default and Product Return Options with Implications for Return Policies
2019
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Poster/Presentation

A Method to Predict Aggregate Customer Equity Using Activeness Thresholds 2008 DMEF Customer Lifetime Value Modeling Competition Task 1
2009
Joseph Pancras
Research Type: Journal Article

A Longitudinal Study of Price Changes in Perishable Goods Markets
2014
Dinesh Gauri, Joseph Pancras, Satheesh Srinivasan
Research Type: Poster/Presentation

A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies
2010
Joseph Pancras
Research Type: Journal Article

A Comparison of Generalized Multinomial Logit and Latent Class Approaches to Studying Consumer Heterogeneity with some extensions of the Generalized Multinomial Logit Model
2011
Joseph Pancras, Dipak Dey
Research Type: Journal Article

'Who are Socially Responsible Investors and How are they Different from Typical Investors?
2011
Rajiv Kashyap, Easwar Iyer, Joseph Pancras
Research Type: Poster/Presentation

'Buy Now, Pay Later' (BNPL): Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values
2022
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Other Scholarly Work