Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
The Demonstration effect on Consumption across cities in China: Evidence from Automobile Market
2014
Yiping Song, Chenxi Li, Joseph Pancras
Research Type: Poster/Presentation

Are You on the Edge of Failure? Let the Customer Checkin Tell You
2014
Lei Wang, Joseph Pancras, Ram D. Gopal, Ramesh Shankar
Research Type: Poster/Presentation

An empirical study of response alternatives in direct mailAn empirical study of response alternatives in direct mailAn empirical study of response alternatives in direct mail
2014
Nian Wang, Malcolm Houtz, Joseph Pancras, Hongju Liu
Research Type: Poster/Presentation

Loss Leaders and Cross-Category Retailer Passthroughs: A Bayesian Multilevel Analysis
2013
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Journal Article

International
Checking in to check it out: An Empirical Analysis of Customers’ Engagement on Location Based Social Media
2013
Ramesh Shankar, Ram D. Gopal, Lei Wang, Joseph Pancras
Research Type: Poster/Presentation

Investigating the Tradeoff between Agglomeration and Competition
2013
Joseph Pancras
Research Type: Poster/Presentation

Do Mobile Coupons Affect Store Loyalty?: Spatio-temporal Aspects
2013
Rajkumar Venkatesan, Joseph Pancras, Bin Li
Research Type: Poster/Presentation

Mobile Coupon Redemption: Spatio-Temporal Aspects
2013
Bin Li, Joseph Pancras
Research Type: Poster/Presentation

An Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2012
Joseph Pancras, Viswanathan Kumar, Srinivasarag Sriram
Research Type: Journal Article

International
Applications of Bayesian Statistics in Marketing: Focus on Multilevel/Hierarchical Bayesian Linear Regression Models
2012
Joseph Pancras
Research Type: Poster/Presentation

Emerging Market E-Marketing: Matching Strategies for Small and Medium-sized Businesses in the Online Paid Search Sector
2012
Shuai Yang, Joseph Pancras
Research Type: Poster/Presentation

Coupon Redemption Timing and its Consequences in Mobile and Offline Markets
2012
Joseph Pancras
Research Type: Poster/Presentation

Competing Position Strategies for Related Keywords in Paid Search Markets
2012
Yiping Song, Joseph Pancras, Shuai Yang
Research Type: Poster/Presentation

Rejoinder to Fong 2011 and Lenk 2011s comments on A comparison of generalized multinomial logit and latent class approaches to studying consumer heterogeneity with some extensions of the generalized multinomial logit model
2011
Dipak Dey, Joseph Pancras
Research Type: Journal Article

The Nested Consideration Model: Investigating Dynamic Store Consideration Sets and Store Competition
2011
Joseph Pancras
Research Type: Journal Article

International
A Comparison of Generalized Multinomial Logit and Latent Class Approaches to Studying Consumer Heterogeneity with some extensions of the Generalized Multinomial Logit Model
2011
Joseph Pancras, Dipak Dey
Research Type: Journal Article

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2011
Joseph Pancras, Sriram S, V Kumar
Research Type: Poster/Presentation

Coupon Expiration and Redemption
2011
Rajkumar Venkatesan, Joseph Pancras
Research Type: Poster/Presentation

What Keywords Work Well for Small-Business Companies' Search Engine Marketing?
2011
Yiping Song, Joseph Pancras, Shuai Yang
Research Type: Poster/Presentation

An Empirical Investigation of Retailer Pass-throughs Across Categories
2011
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Poster/Presentation