Joseph Pancras
Associate Professor/Marketing
Storrs Mansfield
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Scholarly Contributions
59 Scholarly Contributions
'Who are Socially Responsible Investors and How are they Different from Typical Investors?
2011
Research Type: Poster/Presentation
A Framework to Determine the Value of Consumer Consideration Set Information for Firm Pricing Strategies
2010
Research Type: Journal Article
Hierarchical Bayes Discrete Choice Models in Marketing: Focus on Multinomial Logit and the Metropolis Hastings Method
2010
Research Type: Poster/Presentation
A Method to Predict Aggregate Customer Equity Using Activeness Thresholds 2008 DMEF Customer Lifetime Value Modeling Competition Task 1
2009
Research Type: Journal Article
Investigating the Effect of New Store Openings in a Dynamic Environment
2009
Research Type: Other Scholarly Work
Cross-Buying in Retailing: Drivers and Consequences
2008
Research Type: Journal Article
International
Optimal Marketing Strategies for a Customer Data Intermediary
2007
Research Type: Journal Article
International
Online Retailer Pricing: Impact of Market Structure and Service Quality
2007
Research Type: Poster/Presentation
Issues And Perspectives In Global Customer Relationship Management
2006
Research Type: Journal Article
International
Online and Offline Advertising Media: Exploring the Antecedents to Advertising Trust
Research Type: Conference Proceedings
Impact of Gamification on Perceptions of Word-of-Mouth Contributors and Actions of Word-of-Mouth Consumers
Research Type: Journal Article
Competing Position Strategies for Related Keywords in Paid Search Market
Research Type: Journal Article
Forecasting venue popularity on location-based services using interpretable machine learning
Research Type: Journal Article