Joseph Pancras
Associate Professor/Marketing

Are you Joseph Pancras?

How to update your information.
Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Social and Spatiotemporal Impacts of Casino Jackpot Events
2022
Hee Mok Park, Joseph Pancras
Research Type: Journal Article

'Buy Now, Pay Later' (BNPL): Optimizing Customer Targeting Decisions Using Payment Default and Product Return Option Values
2022
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Other Scholarly Work

Broad or exact? Search ad matching decisions with keyword specificity and position
2021
Shuai Yang, Joseph Pancras, Yiping Song
Research Type: Journal Article

Strategic Aspects Of Pay-what-you-want Pricing In The Context Of User Generated Content
2021
Jieun Lee, Debanjan Mitra, Joseph Pancras
Research Type: Poster/Presentation

Investigating emergent nested geographic structure in consumer purchases: a Bayesian dynamic multi-scale spatiotemporal modeling approach.
2020
Joseph Pancras, Xia Wang, Dipak Dey
Research Type: Journal Article

Market-based drivers of cobranding success.
2020
Hieu V. Phan., William T. Ross Jr, Joseph Pancras, Hang T. Nguyen
Research Type: Journal Article

Bayesian Analysis of Retail Customer Option Values
2020
Joseph Pancras
Research Type: Poster/Presentation

A Structural Model of Default and Product Return Options with Implications for Return Policies
2019
Hongju Liu, Malcolm Houtz, Nian Wang, Joseph Pancras
Research Type: Poster/Presentation

Mobile Search in Competitive Mobile Loyalty Program Apps
2019
Joseph Pancras, Rajkumar Venkatesan, Bin Li
Research Type: Poster/Presentation

Everywhere and at All Times: Mobility, Consumer Decision Making, and Choice
2018
Nicholas Lurie, Grant M. Packard, Baohong Sun, Ann Schlosser, David M. Muir, Raj Venkatesan, Zoey Chen, Beibei Li, Hongju Liu, Jonah Berger, Joseph Pancras, Charlotte Mason
Research Type: Journal Article

An Empirical Analysis of the Impact of Promotional Discounts on Store Performance"
2017
Debabrata Talukdar, Brian Ratchford, Joseph Pancras, Dinesh Gauri
Research Type: Journal Article

Matching Exactly or Semantically? an Examination of the Effectiveness of Synonym-Based Matching Strategy in Chinese Paid Search Market
2017
Joseph Pancras, Shuai Yang, Yiping Song
Research Type: Journal Article

Investigating the Value of Competitive Mobile Loyalty Program Platforms for Intermediaries and Retailers
2017
Rajkumar Venkatesan, Bin Li, Joseph Pancras
Research Type: Poster/Presentation

The Impact of Gamification on Word-of-Mouth Effectiveness: Evidence from Foursquare
2017
Joseph Pancras, Ramesh Shankar, Ram D. Gopal, Kunter Gunasti, Lei Wang
Research Type: Poster/Presentation

Marketing Metrics, Analytics, & Research Methods
2016
Joseph Pancras
Research Type: Poster/Presentation

Managing Customer Acquisition Risk Using Co-operative Databases
2015
Hongju Liu, Joseph Pancras, Malcolm Houtz
Research Type: Journal Article

Investigating the Impact of Customer Stochasticity on Firm Price Discrimination Strategies Using a New Bayesian Scale Heterogeneity Model (
2015
Joseph Pancras, Dipak Dey, Xia Wang
Research Type: Journal Article

Game of Drones: Impact of Gamification on Word-of-Mouth Effectiveness for Retailers
2014
Lei Wang, Joseph Pancras, Ram Gopal, Ramesh Shankar, Kunter Gunasti
Research Type: Poster/Presentation

Game of Drones: Impact of Gamification on Word-ofMouth Effectiveness for Retailers
2014
Ram D. Gopal, Lei Wang, Kunter Gunasti, Ramesh Shankar, Joseph Pancras
Research Type: Poster/Presentation

A Longitudinal Study of Price Changes in Perishable Goods Markets
2014
Dinesh Gauri, Joseph Pancras, Satheesh Srinivasan
Research Type: Poster/Presentation