Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Competing Position Strategies for Related Keywords in Paid Search Market
Joseph Pancras, Shuai Yang, Yiping Song
Research Type: Journal Article

Forecasting venue popularity on location-based services using interpretable machine learning
Lei Wang, Ram D. Gopal, Ramesh Shankar, Joseph Pancras
Research Type: Journal Article

Optimal Choice of Store Formats for a Quick Service Restaurant Chain
Viswanathan Kumar, Srinivasarag Sriram, Joseph Pancras
Research Type: Journal Article

Disentangling the Financial Impacts of Marketing Alliances
Joseph Pancras, William Ross, Hang Nguyen, Hieu Phan
Research Type: Journal Article

Can Location Based Services Predict Business Failure?
Ram D. Gopal, Joseph Pancras, Lei Wang, Ramesh Shankar
Research Type: Journal Article

Who's your Neighbor? : Measurement and Implications of Retail Agglomeration
Hee Mok Park, Joseph Pancras
Research Type: Journal Article