Joseph Pancras
Associate Professor/Marketing

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Scholarly Contributions

59 Scholarly Contributions

30
Poster/Presentations
26
Journal Articles
2
Other Scholarly Works
1
Conference Proceedings
Competing Position Strategies for Related Keywords in Paid Search Markets
2012
Yiping Song, Joseph Pancras, Shuai Yang
Research Type: Poster/Presentation

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment
2011
Joseph Pancras, Sriram S, V Kumar
Research Type: Poster/Presentation

Coupon Expiration and Redemption
2011
Rajkumar Venkatesan, Joseph Pancras
Research Type: Poster/Presentation

What Keywords Work Well for Small-Business Companies' Search Engine Marketing?
2011
Yiping Song, Joseph Pancras, Shuai Yang
Research Type: Poster/Presentation

An Empirical Investigation of Retailer Pass-throughs Across Categories
2011
Debabrata Talukdar, Dinesh Gauri, Joseph Pancras
Research Type: Poster/Presentation

'Who are Socially Responsible Investors and How are they Different from Typical Investors?
2011
Rajiv Kashyap, Easwar Iyer, Joseph Pancras
Research Type: Poster/Presentation

Retail Proliferation and Cannibalization
2010
Joseph Pancras
Research Type: Poster/Presentation

Hierarchical Bayes Discrete Choice Models in Marketing: Focus on Multinomial Logit and the Metropolis Hastings Method
2010
Joseph Pancras
Research Type: Poster/Presentation

 Online Retailer Pricing: Impact of Market Structure and Service Quality
2007
Joseph Pancras
Research Type: Poster/Presentation

 Demand Specifications and Firm Profitability
2006
Joseph Pancras
Research Type: Poster/Presentation